Clearview National September 2015 - Issue 166 | Page 62

hardware& security

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Offering the complete solution
»»Cambridgeshirebased Phoenix Doors, part of
the Masco UK Window Group
is one of the largest composite
and panel manufacturers in the
UK. Operating from its 50,000
sq ft purpose-built premises near
Somersham, Phoenix has been
at the forefront of designing,
engineering and manufacturing
quality door solutions since its
1993 inception.
Phoenix – The
Perfect Partner
for Installers
With over 22 years experience
in delivering truly industry-leading
products, Phoenix knows the
importance of adapting to change,
reacting to consumer trends
and helping to ensure that its
customers are always able to offer
innovative and desirable solutions
to meet today’s demands.
“We have grown consistently
over the years by doing what
we do best – offering quality
products, backed with unmatched
customer service” explains Sales
Director, Haydon Statham, “we
are proud to offer one of the most
comprehensive prod uct portfolios

on the market, from our
hugely popular composite door
collections, to our stunning, and
enduring PVCu Panel range.”
Judging by record 2014 sales
performance, Phoenix is clearly
delivering on its promises to
customers, and according to
Haydon, 2015 looks to be
continuing the positive trend.
“2015 has certainly been a busy
year for us!” exclaims Haydon,
“Sustained demand from our
customers has seen us introduce
‘Ely’ - a brand new panel style,
along with a range of stunning
glass designs and a stylish new
range of marketing material. Our
panel collection remains hugely
popular and we will continue
to invest and innovate, ensuring
that we continue to offer choice
and market opportunities for our
customers.”
Meet ‘Meridian’
The jewel in the crown of
Phoenix’s composite door portfolio
is ‘Meridian’. Launched just last
month, the 70mm double-rebated
premium door, featuring triple
weatherseals and 50mm tripleglazing has already proved popular

with installers and homeowners.
Meridian delivers outstanding
weather, energy and acoustic
performance and the entire range
is manufactured to achieve Secured
by Design as standard.
“We are extremely proud
of Meridian, it’s a truly niche
product and creates exciting
market opportunities for our
customers to capitalise on the
lucrative high-end composite
door market,” says Haydon.
Everything we do is
designed with the
installer in mind
Phoenix supplies more than 500
fabricators and installers throughout
the UK and parts of Europe.
Widely recognised as offering one
of the most complete door and
decorative glazing solutions on the
market, including the innovative
‘door-and-a-half’, double door
and stable door styles, Phoenix
are committed to servicing the
needs of the installer. As a Masco
company they have invested heavily
in all aspects of the manufacturing
process, from new machinery,
which has helped support their
growth through increased capacity

and enhanced processes, to the
more recent addition of a dedicated
in-house spray painting facility.
Discussing the recent
investment, Managing Director
Neil Peck explains: “Our new inhouse painting service has proved
to be a real hit with customers.
The market-leading facility has
had a positive impact on cost,
quality and lead times - all things
that our customers truly value.
Furthermore, it has given us the
ability to introduce new ‘on trend’
colours, such as our heritage
collection as well as a full range of
bespoke RAL colours.”
Customer support to
deliver sales success
Last year, saw the launch of
the popular ‘Design Your Dream
Door’ App, an easy to use iPad
app that allows homeowners to
simply take a photo of their home
before superimposing their chosen
door style on top of the image.
To further enhance its customer
support credentials and to add
to an already busy year for the
business, Phoenix has also recently
launched a brand new website and
customer on-line ordering portal.

62 » SE P 2015 » CL EARVI E W- UK . C O M