Clearview National September 2015 - Issue 166 | Page 5

INDUSTRYNEWS

TEAMWORK AT ITS BEST
»»Anyone looking for proof of
successful teamwork need look no further than
the Cambridgeshire village of Haddenham
where trade fabricator Glazerite Windows
Ltd, VEKA PLC and G14 ‘Installer of the
year’ award winner, The Window Company
(Contracts) Ltd, completed a social housing
new build contract for The Sanctuary Housing
Group with main contractor T J Evers Ltd.
VEKA’s commercial team work closely with
Sanctuary housing and they agreed on the
80% recycled Infinity bevelled system for this
project. VEKA submitted the enquiry to their
fabricator/installation partners who not only
supply the Infinity range of products but also

met the Secured by Design requirements for
the future homes project.
Glazerite discussed the opportunity
with The Window Company (Contracts)
who submitted the tender to Evers and
subsequently won the contract for all the
windows and French doors in 24 new homes
in the village’s Northumbria Close.
Kevin Howell, Director, T J Evers Ltd said:
“The Window Company did a great job. They
were efficient and provided a good quality
installation without any problems.”
Infinity from VEKA contains 80% recycled
PVCu with 20% virgin polymer on all outer
surfaces for aesthetics and colour stability.

www.glazeritewindows.co.uk

The Marketing Wave

Dedicated to
High Security
»»Brisant-Secure has
a new website dedicated to
Ultion, its high quality, high
security cylinder door lock,
designed to help fabricators and
installers sell more doors to
homeowners.
Brisant CEO, Steve Stewart
says: “The website uses strong
images, powerful videos
and compelling facts. It’s an
easy to use site that’s ideal
for educating homeowners
and generating enquiries for
installers. It hasn’t been live
for a full week yet and already
we’ve had over 150 visitors in
one day, which is great for such
a new site.”

“The website aims to help
the industry sell more doors by
giving fabricators and installers
the opportunity to sell real
security,” adds Steve. “People
want to protect their home and
their family from burglars, and
Ultion does just that. Intruders
can’t get in through the door
because Ultion really does beat
the burglars.”

»»Purplex Marketing
has released the first in a series of
videos advising business owners
how to achieve sustainable and
rapid growth.
The debut video, which was
filmed by the recently launched
Purplex video and photography
division, features managing
director Andrew Scott discussing
how to overcome the Marketing
Wave.
The Marketing Wave is defined
when business owners react to a
drop in sales by throwing money
at an advertising campaign. When
business picks up, the owner
then takes their foot off the gas
and stops investing in marketing.
Business inevitably slows down
and owner reacts by running

another campaign. When business
picks up, the owner takes their
foot off the gas again and the
Marketing Wave continues.
Andrew comments: “Purplex
is on a mission to help ambitious
companies achieve impressive
growth, so we decided to produce
a series of short videos outlining
some of the strategies I have
devised. The Marketing Wave is
a common mistake made by so
many businesses so it seemed like
the ideal place to start.”
The Purplex video division was
set up earlier in the year and has
already produced a number of
videos.
Watch Andrew’s video at
www.purplexmarketing.com

Ultion’s website is live at
www.ultion-lock.co.uk
Fabricators and installers
looking to improve security
and sell more doors should
call Brisant Director, Warren
Yates on 01924 455 444

C L E A RV I E W-U K . C O M » S E P 2015 » 5