INSTALLERSUPPORT
Driving retail aluminium leads to installers
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CUSTOMADE HAS bolstered its industry-leading aluminium retail support package with the launch of a host of exciting extra resources , which will help installers to make the most of rising demand for aluminium in the domestic sector . The latest developments unveiled by the Gloucestershire-based aluminium fabricator include a high-end retail website and an approved installer network scheme for REAL Aluminium installers .
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The dedicated retail website - www . re-aluminium . co . uk - will generate high quality leads for installers of Customade ’ s REAL Aluminium range of windows , bi-folding doors , sliding doors , composite doors , French doors , residential doors and roof lanterns .
Created to help installers win retail business by inspiring and informing homeowners , the new consumer-driven website highlights the superior characteristics of aluminium and features the complete range of REAL
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Aluminium products and generates a volume of high quality leads for REAL Aluminium installers within their exclusive territory .
Claire Miller , Customade Group ’ s Marketing Manager , explains : “ Despite the lure of higher profit margins , many installers have been reluctant to enter the world of aluminium because there were so many obstacles like long lead times , poor marketing support and a lack of qualified consumer sales leads . This complete solution helps installers to overcome them .”
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www . real-aluminium . co . uk |
LEADING SOFTWARE DEVELOPER SIGNS MAJOR DEAL WITH TOP INSTALLER IN BUCKINGHAMSHIRE
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BERGSON & EATON , A WELLestablished retail window company in Buckinghamshire , recently entered a major agreement with leading software developer , Windowlink , that will see the creation of a bespoke business solution for the installer ,
Bergson & Eaton installation including customised quotation engines and presentation packages .
With 40 years ’ experience in the home improvement sector , Bergson & Eaton offer an extensive product range , from Deceuninck and Residence 9 PVCu , to Smart and Aluk aluminium and Bereco timber windows , doors , conservatories and orangeries . In addition , the company is very prolific in the composite door market , retailing all styles and colours from the Door Stop and Solidor ranges .
MD of Windowlink , Mark Dudley , said : “ Our solution will provide Bergson & Eaton with a platform that will streamline internal operations , as well as improve efficiency and effectiveness when selling to consumers . Our market leading applications , Focus and Vector , are very powerful sales tools that enable installers to engage with prospects in a more transparent way – they design the products together in a matter of minutes , quickly change options and have the cost on display at all times . This is truly helping installers dramatically improve sales conversion rates .”
www . windowlink . com
CONTINUED INVESTMENT FOR ONLINE ORDERING
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TRUFRAME HAS INVESTED further in its IT infrastructure , with over 58 % of customers now ordering online regularly via mobile , tablet and desktop devices , helping to streamline order processing and reduce lead times for product deliveries .
A new fibre optic line has been installed at the Melton Mowbray-based fabricator , magnifying the band width tenfold , providing 100mb / s upload and download performance . This will also allow for a number of other customers to come on board .
In an age where the vast majority of consumers are comfortable with online ordering , with global giants such as Amazon or even dedicated digital supermarkets such as Ocado , the industry is quickly adopting these new online technologies . For these TruFrame customers already ordering online , it ’ s improved their respective business efficiencies , provided them with a 24 / 7 service and eliminated any of the risks associated with multiple ordering entry .
Patrick Firmager , Director of TruFrame , commented : “ We ’ ve been quick to build a solution that ’ s as effective on a phone or tablet as it is on a desktop solution . We have a vision for the future that over 80 % of customers will order online and with effective training and investment , we hope to make this a reality .”
Email marketing @ truframe . co . uk
80 » OCT 2016 » CLEARVIEW-UK . COM