Clearview National October 2016 - Issue 179 | Page 77

HOMESECURITYMONTH

Supporting National Home Security Month

Yale Door and Window Solutions is proud to continue its support for National Home Security Month ( NHSM ) this month .
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RETURNING FOR ITS fourth consecutive year , NHSM is back to highlight the importance of security to homeowners across the UK , as well as helping to grow the marketplace and drive demand for security products and installation services throughout the autumn and winter months .
In the UK alone , there were approximately 701,000 domestic burglaries for the year ending March 2016 *, yet statistics reveal that 25 per cent of consumers admit to having no home security measures in place at all .** As a result , national awareness campaigns , such as NHSM , present an effective way of bringing attention to this subject and engaging with customers .
Paul Atkinson , Sales and Commercial Director of Yale Door and Window Solutions , said : “ After seeing huge success
over the last few years , we are excited to be supporting the National Home Security Month once again this October .
“ For Yale Door and Window Solutions , alongside our fabricator , installer and distributor partners , this provides the chance to align ourselves with a campaign that is specifically designed to encourage homeowners to assess their security arrangements through their home , right from the high security cylinders and window locks through to integrated smart security solutions .”
The campaign is divided into weekly themes , each exploring a different aspect of home security . The first week kicks off on 3rd October with the launch of NHSM , providing a series of tips and advice to homeowners via a dedicated microsite , social media channels and marketing activities .
Week two is of particular significance for door and window fabricators and installers , as it looks at securing the entry points of a home . This provides an ideal opportunity to up-sell British Standard locking solutions , such as the Yale Platinum 3 Star cylinder , Lockmaster multipoint lock , Platinum 2 Star cylinder pull and TS008 security letterplate restrictor .
But this doesn ’ t mean that opportunities are limited for the following weeks . Increasingly , more and more homeowners are looking to invest in smart technologies , specifically smart door locks and digital door viewers . Week three presents ample opportunity to promote these new offerings with its smart home security theme . What ’ s more , research has indicated that 40 % of consumers prefer professional installation of these devices , as opposed to trying their hand at DIY .*** This provides installers with a good opportunity to increase margins by capitalising on the installation aspect of this new sector .
Week four coincides with the clocks going back and onset of the darker evenings . As a result , this week explores how homeowners can protect their properties and secure their gardens and outbuildings . The final week of the campaign has a seasonal focus , centering on Halloween and
Bonfire Night – statistically the worst time of year for domestic burglaries and damage . It is during this period that fabricators and installers should consider promoting TS008 compliant letterplates . The TS008:2015 standard requires that the letterplate allows all typical postal items to be posted through the door , whilst maintaining the enhanced security requirements .
Fabricators , distributors and installers will be offered support to provide consumers with details on how to ensure their door and window security meets required standards and also to promote their services . NHSM supporters will also receive a range of promotional collateral that can be distributed to customers to help raise awareness of the campaign .
Paul adds : “ Home security is predominantly a reactive purchase when something has already gone wrong , as opposed to proactively preventing the incident beforehand . The campaign aims to change this habit by bringing security to the forefront of consumers ’ minds .”
Visit www . homesecuritymonth . com or email info @ homesecuritymonth . com or search for Home Security Month on Facebook and Twitter . * CSEW , ** BBC , *** Yale
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