Clearview National October 2016 - Issue 179 | Page 5

INDUSTRYNEWS

NEW HOME IMPROVEMENT VENTURE LAUNCHED
»»FULL-SERVICE MARKETING
agency for the building products and
construction industry, Purplex, has recently
helped one of its existing customers, double
glazing company, Dolphin Windows, launch
a new business specialising in the wider
home improvement sector.
Over the past 18 months, the company
has benefitted from an integrated online
lead generation and SEO strategy, developed
and implemented by the digital team at
Purplex. The impressive results and high
ROI delivered by Purplex have led to
directors at Dolphin appointing the agency
again to build another fully responsive

website for their new business, www.
dolphinhomeimprovements.co.uk.
Adi Day, Head of Digital at Purplex, said:
“The newly launched website is very sleek
and beautifully designed for maximum B2C

CUSTOMERS ENJOY A
1ST CLASS EVENING
»»IMAGINE THE WORK IT
must take keeping the same
customers happy for twenty
plus years! That’s exactly what
window and door manufacturer,
Lister Trade Frames, based in
Fenton, Stoke on Trent, has
been doing for the last 40 years
and the company decided to
share this milestone with some
of its most loyal customers.
On a beautiful August
Saturday evening, 50 guests
joined the Lister’s team on the
platform of Churnet Valley
Railway for a private 1st
Class train journey through
the gorgeous Staffordshire
countryside enjoying gourmet
food and fine wine.
“We wanted to do something
really special,” explains Sales
Director, Phil Warren, “and
the idea of taking some of our
longest serving customers on
a train journey symbolised
the journey we’ve all been on
together.”
Each customer was presented
with a professionally printed
scrapbook of memories
stretching back to the very
start of Lister’s trading history,

Phil Warren, Listers Sales
Director (Centre) flanked by
long standing customer Paul
Johnson and his wife Alison.

impact. After the success recorded with
Dolphin Windows’ digital strategy, we’ve
now employed a tailored online marketing
campaign to help their Home Improvements
division get of