Clearview National October 2016 - Issue 179 | Page 30

Colour is an increasingly important element of the way we choose the products we buy , whether in our personal fashion tastes or when buying products for the interior or exterior of our homes .
Truedor composite doors are available in an ever increasing range of standard colours . Not only do we offer this expanded range of colours , but our high specification paint plant also enables us to offer bespoke colours and a colour matching service .
Using a state-of-the-art mixing system , we are able to offer the widest selection of options from the endless RAL colour range – it ’ s a veritable rainbow of colour offering something for everybody .
Truly personalising your Truedor composite door has never been easier . You have access to the widest range of styles with something purposely designed to suit whichever property type you live in . You can customise your choice of hardware from our wide range of high quality handles , letterplates , door viewers and door knockers … and you can choose your very own colour .
Simply choose a colour from the RAL range and we ’ ll do the rest ….
Our mixing system allows a choice of colour options from the RAL colour range .
IG DOORS LTD Blaenwern Avondale Industrial Estate Cwmbran Torfaen NP44 1TY t : 01633 627 190 f : 0800 0463457 e : hello @ truedor . co . uk
DOORS & WINDOWS
TRUEDOR COLOUR SWATCHES www . truedor . co . uk
IT ’ S A VERITABLE RAINBOW AND MEANS THERE IS A COLOUR FOR EVERYONE .
TRUEDOR COLOUR SWATCHES
The Fine Art of Colour
BRING COLOUR INTO YOUR LIFE BESPOKE COLOURS www . truedor . co . uk
GEORGE CLARKE
Sternfenster ’ s new aluminium factory will open in November

A RECORD £ 4MILLION INVESTED THIS YEAR

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IN LINE WITH ITS commitment to constantly improve customer support , streamline production , further reduce lead times and add more product choice for its trade customers , Lincoln-based Sternfenster has invested over £ 4million this year .
A substantial part of the investment was directed at a brand new , dedicated aluminium window and door factory , due to open in November . The plant is a response to the booming demand for aluminium products , and will house state-of-the-art production lines and a powder-coating facility acquired by the fabricator earlier this year . When completed , the factory will provide an additional 25,000 sq . ft . of manufacturing space on top of the existing 80,000 sq . ft ., as well 11,000 sq . ft . of ultra-modern office space .
“ One of our main objectives this year has been to lay the foundations for future growth ,” explained Sternfenster MD , Mike Parczuk . “ We ’ ve made major investments to both expand and streamline our operations , including bringing services like powder-coating for aluminium in-house to cut costs and deliver quicker lead times to our trade customers .”
So far , 2016 has seen a significant expansion in the company ’ s already extensive product portfolio . StyleLine
FS , the latest addition to the company ’ s premium PVCu StyleLine range , allows installers to earn considerably more on every flush sash job . “ It costs a fraction of the trade price installers are used to paying for a product of this kind ,” said Mike . “ What ’ s more , it is also a very attractive flush sash window , with unique features that have a strong appeal to the end-user – so very easy to sell ,” added Mike .
To further enable trade customers to take advantage of the lucrative timber effect market , Sternfenster has also introduced the Residence Collection , and now offers R7 and R8 alongside its well-established R9 portfolio . The fabricator has also strengthened its patio door offering with Deceuninck ’ s Slider24 .
Products aside , Sternfenster is investing in future-proofing all aspects of the business . Mike said : “ We ’ ve been in this business for over 40 years , we think long-term and focus on the big picture , rather than maximising shortterm gains .
“ One of our latest investments has seen the installation of a solar energy system , which is now providing us with 10 % of our annual electricity consumption ,” added Mike .
www . sternfenster . com

SALES SUPPORT , MARKETING SUPPORT AND OUTSTANDING NEW PRODUCTS

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THE TRUEDOR PARTNER Programme continues to go from strength-to-strength , with installers across the UK benefitting from the expertly designed support package offered by IG Doors .
With an extensive range of bespoke marketing materials at the core of the Partner Programme , supported by one-to-one advice from the IG Doors sales and marketing team and a range of outstanding new products , the number of installers signing up to join is increasing all the time .
Sales and Marketing Manager for Truedor , Richard Kirman , explains : “ The Truedor Partner Programme is a simple enough concept – we have used our extensive experience of the sector to design and develop an outstanding portfolio of support materials for our partners to help them increase their sales .
“ We will continue to help the Truedor Partners who take our products to grow their businesses on an on-going basis .
“ I would say to any installer of composite doors who hasn ’ t yet spoken to us about our support programme , you really should take the time to do so . You will be pleasantly surprised at what we have to offer and it doesn ’ t matter if you are a single person business or a company with multiple
08 / 16 teams of installers , we will tailor a support package expertly to suit your needs .
“ Support , in terms of sales and marketing , is not the only thing we will sustain – we will continue to develop great new products . We are about to launch a whole new series of outstanding colours , which will bring something different again to the market in the way we are going to offer them . “ Our new range will give consumers a whole new pallet to choose from and an opportunity to make their composite door absolutely to their own tastes . We cannot ignore fashion trends in the market and only offer what we want to make .
“ We can do this because we have our own high specification paint plant , which enables us to offer a completely bespoke colour matching service .
“ We need to be right at the heart of what is going on in terms of colour tastes and ensure that we meet market requirements . Our new range will enable us to do this fully .”
www . truedor . co . uk
30 » OCT 2016 » CLEARVIEW-UK . COM