Clearview National October 2015 - Issue 167 | Page 36

ggfNEWS

Authorised Consumer Website
»»The GGF launched a new
consumer website at its annual Members day
in September. Clearview’s Editor, Stephanie
Wright attended the event and interviewed the
key senior members of the GGF to explain the
reasoning behind the decision to invest in this
new venture.
MyGlazing.com is the new GGF consumer
website. Launched, live online on 2nd
September, with a preview to members and
press at the GGF’s annual members meeting
the previous day. The decision to produce the
site was borne out a number of key factors,
but mainly to help consumers make informed
decisions when it came to choosing the right
windows, doors and conservatories for their
homes, as well as the right companies and
tradespeople to supply and fit glass and glazing
products.
Nigel Rees, GGF Group Chief Executive
commented further on the logic behind the sites
creation: “It made perfect sense for the GGF to
introduce an online resource for homeowners.
For many years, the Federation has run schemes
and produced literature to help and guide
consumers, the new site aims to promote our
work and our Members’ professionalism when
dealing with homeowners.”
After witnessing growing online consumer
demand for impartial advice on glass and glazing
products and services, the GGF decided to create
a new valuable resource where people could get
independent up-to-date information, advice and
inspiration to help them improve their homes.
As well as providing easy to understand
information around the benefits of installing
energy efficient glazing, MyGlazing.com offers
an interactive energy efficiency calculator to help
homeowners work out how much they could
save on their energy bills by upgrading their
windows and doors.
Giles Willson, GGF Managing Director also
commented: “MyGlazing.com is in many ways
a necessary initiative by the GGF. With so much
information available online to consumers,
it was only right that GGF offered consumer
information on areas such as energy efficient
glazing and condensation, as well as guidance on
protection and conciliation, all in one place.”
Consumer protection is a key feature on
MyGlazing.com. The website gives advice on
guarantees, choosing a reputable installer and
how to ensure a project is secured via a free
deposit protection scheme, safeguarding up to

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Nigel Rees

50% of contract value or £12,500 - whichever
is less. Visitors are also able to find how they can
take advantage of a conciliation service offered to
help those unhappy with the work carried out on
their property.
Brian Smith, GGF Director of Home
Improvement commented: “With the GGF
doing so much work with Members to protect
and help homeowners, it is only appropriate
to launch a dedicated website. Not only will
homeowners be able to find out how the GGF
helps and protects them but they will also now
have easy access to the best companies in the
industry.”
Homeowners visiting the site will be able to
browse a range of galleries – including images
and videos – showcasing examples of different
styles of windows, doors, conservatories and
other glass and glazing products and services,
to help inspire them for their own home
improvements.
James Lee, Head of GGF Group Marketing
and Communications concluded: “The GGF’s
trade-facing website receives over one hundred
thousand visits each year from homeowners
looking for independent and practical advice on
issues around glass and glazing. In view of this,

James Lee

we felt it was important to communicate with
homeowners on one consumer-friendly website.
MyGlazing.com aims to help consumers make
the right choice for their home, so their selection
and installation, be it for windows, doors,
conservatories, or any other home improvement
glass products, runs as smoothly as possible.”
MyGlazing.com includes an easy search
function to enable consumers to easily find a
GGF Member company to supply and/or fit
their new glass and glazing products.
The sites directory has listed all GGF
Members who are consumer facing and each
company has their own profile page as well as a
section to enable them to feature promotions,
news and case studies.
The new site is supported by a long term
consumer PR plan to highlight the best of the
GGF to homeowners. In addition, the GGF has
designed MyGlazing.com branded marketing
materials to help its Members promote the site.

Visit www.MyGlazing.com