Clearview National October 2015 - Issue 167 | Page 26

INDUSTRYNEWS

Designer Brand
»»Purplex Marketing
recently teamed up with award
winning trade fabricator Lister
Trade Frames to help them
launch a niche brand of high-end
products aimed at architects and
self-builders.
Designer Range is a plethora of
imaginative and well-engineered
glazing solutions for the more
discerning client, and Listers
offer a complete service from
consultation, surveying to
product specification all the way
through to installation.
Mark Warren, managing
director of Lister Trade Frames
commented: “Designer Range is
a collection of some of the most
technically advanced glazing
solutions on the market today,

and we needed a high end brand
and premium marketing material
to help us get the message across.
I’m delighted with the logo,
styling, website and brochure and
the enthusiastic response from
architects and consumers tells me
the brief has been achieved.”
Sam Cross account director at
Purplex commented: “Purplex
were well placed to help Listers
launch this high end window and
door brand. All Designer Range
material looks fantastic and I’m
pleased to see Listers are starting
to reap the rewards.”
For more information on the
Designer Range visit www.
designerrange.co.uk. Visit www.
purplexmarketing.co.uk

Responsive
and Supportive
»»Warwick North
West has recently announced
the launch of its new fully
responsive website www.
warwicknorthwest.co.uk.
The new website is
designed to showcase Innolux,
Warwick’s new range of
casement windows, sash
windows and bi-folding
doors.
The site also brings together
the recent re-brand that saw
Warwick Development (North
West) and Warwick Sliders
incorporate under one header
as Warwick North West.
Director Greg Johnson
comments: “Following our
launch of the new Innolux
range, we are excited to reveal
our new website. The added
feature of the bi-fold door
builder will allow us to support

our customers and streamline
the ordering process.”
Innolux casement windows
are based on Modus from
Eurocell, the UK’s first 75mm
six/seven-chamber profile
system. There are three sash
options; standard, slim-rebate
and flush and triple glazed
windows can achieve a U-value
of 0.7.
The Innolux vertical slider is
based on the premium quality
Eurocell VS system and is
available with a run-through
sash horn. Innolux bi-folds
are based on the Eurocell
Aspect system and possess all
the benefits associated with an
aluminium equivalent.
For more information call
0151 933 3030 or email info@
warwicksliders.com

Brand Makeover!
»»Purplex Marketing
has launched a new brand to
reflect its growing position as an
international PR, marketing and
digital agency.
Purplex is the window
industry’s largest marketing
agency with clients across the
UK and Europe, and the new
brand marks the next stage of the
company’s expansion plans.
Purplex was founded in 2004 by
Andrew Scott who has 25 years’
experience in the glazing industry
and has acquired, built and sold

several companies including
fabricators, installers, glass
companies and trade-counter
networks.
He said: “With an army of
marketing experts who know
the window industry, we hit the
ground running and our clients
see immediate results. Our
strategy is simple – we focus
on helping our customers grow
and use the best mix of channels
to achieve this. We’ve brought
together the most talented people
in each marketing discipline, taught

26 » OCT 2015 » CL EARVI E W- UK . C O M

them the glazing and building
industry, and set them loose to
work with our clients.”
The new brand includes a unique
‘icon’ designed to reflect a power
button, to highlight the company’s
strapline ‘Power your Marketing’.

‘our clients see
immediate results’
Visit www.purplexmarketing.
com