Clearview National October 2014 - Issue 155 | Page 71

GLASS&SEALEDUNITS Personalised printing proving to be a growing success An increased consumer demand for personalised and individual products has led to a sharp rise in Hurst Plastics’ Direct Digital Glass printing (DDG) technology. »»“There is a real appetite for personalised products with homeowners now using them widely to individualise their properties,” says Mark Atkinson, Sales Director at Hurst Plastics. “Our unique digital glass printing service allows installers to create a completely bespoke glass design for a customer’s front door and bring an individual touch to their home. No longer restricted by standard glass designs, homeowners can use any image they want to create something really personal as an entrance into their home,” he adds. National fabricator Dunraven has been working with Hurst for nearly a decade and has recently supplied a series of personalised glass designs to its customers. Ryan White, Group Marketing Manager at Dunraven, says: “We were seeing an increase in demand for more intricate glass designs which were impractical to create using traditional methods. We had a sample of Hurst’s printed glass made up and it was fantastically received by customers..” Intelligent printing technology recreates the image onto a piece of glass, which is then fitted into an existing door or a new Hurst door panel. The glass is fully ‘fantastically received by customers’ guaranteed and is weather and UV fade resistant. For further details on Hurst’s DDG technology or to request a copy of one of Hurst’s brochures, please contact the Marketing department on 01482 790790 or visit www.hurst-plastics.co.uk. A clearer future for new float glass product ‘We have been eager to make the transition to SGG PLANICLEAR’ »»Saint-Gobain Glass UK has improved its float glass offer by launching SGG PLANICLEAR, a new standard float glass specification with lower iron content. The new substrate replaces its predecessor, SGG PLANILUX.;’l; Over the past few years the glass and glazing industry has witnessed a growing trend towards clearer float glass substrates. This demand is being driven by the need for a more neutral appearance in both the Architectural (project) market and the Interior glass sector as well as the need for improved passive energy gain in the Residential window market. Andy Hyde, Sales and Marketing Director for Saint-Gobain Glass stated – “We have been eager to make the transition to SGG PLANICLEAR as there are a number of clear benef