Clearview National October 2014 - Issue 155 | Page 24

INDUSTRYNEWS

Insight launches
Salestracker
Mobile App
This month sees the launch of the eagerly
awaited new Salestracker Mobile from Insight Data,
and it looks set to transform the way companies
manage prospects, sales leads and customers.
»»Mobile technology has
changed the way we work; 86% of business
people now check their emails on their
smartphone, while most people call mobileto-mobile rather than going through office
switchboards.
Now Insight Data has taken mobile
technology a stage further with the launch of
Salestracker Mobile, a completely new platform
designed to help companies take business to
the next level.
Helen Costeloe-Hughes, commercial
director of Insight Data, discusses the new
development. “We designed Salestracker
Mobile from the ground up for field-based
staff such as sales people. It will literally
improve productivity and sales performance
overnight.”
Insight is the UK’s leading provider of
prospect data, with detailed information on
fabricators, installers, builders, architects and
construction companies. With Salestracker
Mobile, users can now access all this
information in real-time on their mobile
phone, instantly search for companies and
review detailed information such as products,
volumes and contact the key decision makers.
The new platform is available in two
versions, a full iPhone App and a mobile Web
App that runs on virtually any smartphone.
Seamless two-way integration
But that’s only the start. Salestracker is a
full sales and marketing software system that
manages prospects, leads, customers and
customer services. As the office staff update
a customer record this is instantly available to
mobile users. New enquiries can be added to
the system and these are instantly sent to the
relevant mobile user to follow-up immediately,
with reminders and tasks to ensure every lead is
followed up.

24 » OCT 2014 » CL EARVI E W- UK . C O M

Meanwhile, sales people don’t need to
spend hours on their laptop with call reports.
Salestracker Mobile users can add notes,
updates and set tasks within seconds of leaving
a meeting and it’s instantly updated back at
the office. Customers are delighted, enquiries
are responded to instantly, and actions are
dealt with faster than ever.

Helen comments; “we live in a “now”
generation. Sales leads need following
up now. Customers need an answer now.
You need to know what’s going on, now.
Salestracker Mobile creates seamless twoway integration between field-based team
and office staff such as internal sales admin,
marketing, accounts and customer services. It
is designed to take business to the next level.”

Location-based
Geo-Targeting
Salestracker Mobile uses the latest geo-data
and mapping technology. Sales people can
arrive at a meeting and get an instant snapshot
of what’s happening around them. Tap one
button [