INDUSTRYNEWS FROMTHEEDITOR
Yes , it ’ s that time of year already … G16 Awards ! How did that happen ? Well , they say time flies when you ’ re having fun and it ’ s evident in this issue that the industry is filled with people who enjoy their work . I certainly found this to be the case when I interviewed Hallmark ’ s new appointment , Group Managing Director , Dean Rinaldi . You can read about his plans for the door panel business on page 34 .
The G16 Awards takes place this month on the 18th November at the London Hilton on Park Lane . Well done to all the companies that have been nominated . Best of luck to you all . On page 30 onwards we hear from some of the nominees about the categories they have been put forward and why .
As we near the end of the year , Clare O ’ Hara , on page 10 , reflects on what has proved to be a very busy first 18 months as Managing Director of Epwin Group ’ s Window Systems Division and outlines plans for the future , in what she described as ‘ waking a sleeping giant ’ when she addressed the press last month as part of Epwin ’ s 40th anniversary celebrations .
Over pages 16 and 17 you might find out some things you didn ’ t know about Winlock Security Ltd in the first of our new regular monthly feature , ‘ 7 Things You Didn ’ t Know About …’ Arachnophobes beware !
Exhibitors at Glasstec , the biennial trade fair in Dussledorf for glass production , processing and products , are reporting yet another fantastic show with their reviews from page 27 . And on page 26 , organisers of Lockex 2016 , which took place in September at the Ricoh Arena in Coventry , in association with Clearview ’ s sister magazine , The Locksmith Journal , give their report on the show ’ s debut based on visitor and exhibitor feedback , which was in agreement that it gave a fresh take on the usual industry exhibition format .
Becky Taylor , Editor
Do you have something to say ? Email : becky @ cvgroup . co . uk
Five things to think about when planning your next event
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THE MAIN REASONS , according to research , that people visit trade shows and exhibitions are to network and find out about new products / technologies . So when you ’ re planning your next event , it makes sense for these objectives to be front of mind in order to generate the best possible return on investment for your business .
Here are five top tips worth considering when planning your next event from Exhibit Interactive , a fresh thinking company based in Warwickshire , gleaned over a couple of decades working in the events industry :
1 . GET THE RIGHT PEOPLE MANNING YOUR STAND
The right people might not be your sales team . Hire in agency staff . Train them fully and then use your sales team to follow up the quality leads they will have generated by the bucket load .
2 . DO AWAY WITH ARMFULS OF PRINTED BROCHURES AND PRODUCT LITERATURE Printing vast quantities of brochures is a waste of money and resources . Half of it gets chucked in the bin and visitors don ’ t want to lug a tonne of brochures around with them all day . People like things they can touch and feel but leave the heavy detail to downloadable pdfs or other media available to view on your stand .
3 . INVEST IN TECHNOLOGY AND GET PEOPLE INTERACTING
Touch screens , social walls , augmented and virtual reality . These technologies can bring your company and products to life more than any brochure or sample can , because they allow interaction .
4 . BIG AND BRASH IS SO LAST CENTURY
This is without doubt one of the areas that businesses are uncomfortable about changing . Everyone wants a bigger , shinier stand than their competitors , even though they usually end up in the skip afterwards . Why not stand out instead for having the most technology-driven stand ?
5 . HOST YOUR OWN
Proprietary events or user conferences are rising in popularity . You host them exclusively , invite a targeted list of people you want to engage with and in return promise them access to new ideas , technologies , products , people and CPD points . You can completely immerse them in your brand and don ’ t have to compete with hundreds of other exhibitors to get your message across .
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