Clearview National November 2016 - Issue 180 | Page 34

DOORSEXTRA

Poised for growth

At the end of September , Hallmark Group Products Limited , a leading manufacturer of GRP Composite Doors , PVCu and Aluminium Panel products , announced the appointment of a new Group Managing Director , Dean Rinaldi .
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GROUP BUSINESS MARKETING Manager , Gary Maddock-Greene , explained , “ Having enjoyed a period of rapid expansion and investment , the next natural step was to introduce high level individuals to ensure continuity of quality and service to our loyal customers . Dean will oversee all core company functions including sales , marketing , finance , product development , procurement and manufacturing .”
Gary continued , “ With a strong and envied track record , Dean is a sales and action orientated professional with over 17 years ’ experience at Managing Director / Divisional Director level in the building product markets . Having led both manufacturing and distribution businesses , developing and retaining market leadership in highly competitive sectors , Dean ’ s appointment is a clear message to the industry that Hallmark will continue its story of growth and development of new products and markets .”
Clearview magazine caught up with Dean , who has recently repatriated from Fethiye , Turkey , to live in Hull , to be close to the business , on what was just day 5 on the job …
“ I ’ ve created and am currently working my 100-day plan ,” Dean explained , “ It incorporates a review of all business activities , analysing products and market trends and rebuilding the team around my values and strategic objectives for the business , to ultimately develop a 5-year strategy for the organisation .”
As a first priority , Dean is conducting a complete review of all aspects of business activities including decorative door panel manufacture , 44mm composite door manufacture , twin rebate composite door manufacture , fire doors , aluminium door panel manufacture and GRP building products plant i . e . roof canopies . By assessing the KPIs of every aspect of the business , Dean ’ s aim is to eventually cultivate a culture of accountability , where staff have the expertise , support and confidence to act autonomously , ultimately streamlining and simplifying processes to reduce waste and mistakes , as well as improve efficiency .
‘ there is definite scope for Hallmark to increase its market share with good products , at a reasonable price that are delivered on time ’
“ Hallmark has received significant investment in plant , machinery and I . T .,” Dean explains . “ As a result we have made enhancements to our Kolorbond paint plant and powder coating plant , doubled our 44mm composite door manufacturing capacity , introduced a glass toughening business complete with sealed glass unit manufacturing facility , developed our decorative glass plant and increased our own fleet to 9 custom built delivery vehicles .
“ The company benefits from a great team of very capable people . We are poised for growth and in a solid position to take

HALLMARK GROUP PRODUCTS advantage of the market opportunities . The door panel market is stable and there is definite scope for Hallmark to increase its market share with good products , at a reasonable price that are delivered on time .”

As well as capitalising on existing areas of the business , Hallmark also has some exciting new launches still to come , which will include a twin rebated composite door planned for next year . This will be supported by the development of ‘ Doorbuilder ’, an online composite door pricing and ordering facility . Also coming soon are coloured PVC panels , a range of trade composite doors , a new suite of door panel , as well as composite door and aluminium door brochures .
Dean ’ s enthusiasm is infectious and it is easily apparent that he is already relishing his new role . “ I love my work , I love what I do ,” he enthuses . “ This has been a great move for me and it was a great opportunity to work with a good friend , Hallmark ’ s Group Chairman , Baden Lloyd Sonley .
“ I am a big believer that mediocre actions deliver mediocre results so I try not to procrastinate and aim to be as proactive as possible . Teamwork and good communication is essential within an ethos of empowerment , where employees take pride and ownership of what they do , feeling confident that they have the support of the business . After all , we are only human and you have to occasionally fall over to realise it hurts . But it ’ s how you move on from that and apply the lessons you have learnt to the decisions you make in future ,” Dean concludes .
www . hallmarkpanels . com
Group Managing Director , Dean Rinaldi
ALUMINIUM DOOR PANELS 34 » NOV 2016 » CLEARVIEW-UK . COM