Clearview National November 2015 - Issue 168 | Page 84
hardware& security
The Ultimate Window Package
»»Yale has combined its
range of steadfast high-security
hardware components to launch
the ultimate window package.
With 98% brand recognition,
Yale is heralded as the leading
home security brand throughout
the UK. Window fabricators can
now capitalise on this and choose
a Yale lock, handle and hinge,
to create a ‘Yale Window’ that
is backed by an extensive ‘Yale
Lifetime Guarantee’.
Paul Atkinson, Sales and
Commercial Director of Yale
Door and Window Solutions,
comments: “During recent
years Yale Door and Windows
solutions has seen the integration
of the Securistyle business in
Cheltenham and a strong focus
on innovation, with new product
launches, such as the revolutionary
Yale Blade window lock.
“Yale has always been known
as the most trusted name in
home security, but we recognise
that now is the time to really
harness the power of the brand
by pulling together our range of
window hardware products into
a strong offering that will benefit
both our customers, and the end
consumer.”
If a fabricator takes all three
branded Yale components (lock,
handle and hinge) to use in the
manufacture of a window then
this can now be marketed as a
‘Yale Window’, and is backed
by an extensive ‘Yale Lifetime
Guarantee’.
Paul adds: “Although there are
other guarantees out there in the
market, people associate the Yale
brand with trust and reliability
due to many years of proven
performance, and it is recognised
over any other home security
brand.
“The Yale Window package
presents a fantastic selling tool.
Although end-users might not be
used to considering which brand
makes up the window’s hardware,
much in the same way that you
don’t generally think about what
tyres a new car has, once they are
told that it all comes from the
leading brand in home security
they are certain to be reassured
that it’s a quality product that will
protect their home.”
Fabricators can choose from
Yale’s wide range of window
hardware to meet their fabrication
needs, with locks, hinges
and handles designed to help
windows adhere to the most
up-to-date industry standards,
(including PAS24, BS6375-2
for weather tightness and Police
preferred Secured by Design
accreditation).
Backed by Yale’s ‘Lifetime
Guarantee’, the Yale Window
package provides the ultimate
peace of mind to homeowners.
The guarantee offers a range of
benefits and incorporated up
to £3,250 worth of financial
repayments to the homeowner if
a break in is due to a failure of a
‘Yale Window’ component*. This
includes up to £1,000 towards
repairs or replacement window,
and up to £1,000 paid towards
homeowner’s insurance excess
(when paid out against forced
entry). £1,000 compensation,
84 » N OV 2015 » CL EARVI E W- UK . C O M
along with up to £250 break
in call out fees refunded to the
homeowner.
They can also enjoy a 10%
discount code for use against Yale
security products which including
the latest smart home technology
allowing home owners to secure
and monitor there property via
their mobile phone, purchased
online at www.yalestore.co.uk.*
Paul comments: “Being able
to offer the ‘Yale Window’
package allows you to provide
assurance to consumers that one
of the key components of the
window’s design – security – is
in tried and tested hands. Once
they know that the window has
full Yale protection, assured by a
comprehensive lifetime guarantee,
they will be primed for a sale.”
Components that can be
selected from the Yale range
include the Defender window
hinges, which offer smooth closure
and higher performance, and
the Yale Window Handle, which
increases the level of security on
the window.
Yale Blade is a unique fully
retractable window lock that has
been designed to deliver advanced
performance - providing residents
with an advanced whole-window
security solution.
For distributors who have a
customer on board for the ‘Yale
Window’, it couldn’t be easier.
Just speak to the ‘Yale Window’
marketing team who will get in
touch and arrange marketing
support materials including point
of sale, ‘Yale Window’ stickers and
consumer guarantee leaflets.
For further information on the
Yale Window Package contact
the Yale Window marketing
team on 01902 366800.
*For full details of the ‘Yale
Lifetime Guarantee’ visit www.
yaledoorandwindowsolutions.
co.uk