Clearview National November 2015 - Issue 168 | Page 80

hardware& security

New Look Website for Hardware Specialist
»»Total Hardware, one of the
UK’s leading distributors of window and
door hardware, has launched a new website to
showcase its product range and unique service
offering.
www.totalhardwareltd.co.uk was developed
by Purplex, who used the latest responsive
design technology to ensure maximum visual
impact across all screen sizes and devices,
including mobile.
“Having benefitted from their expert PR
services, we knew Purplex were the perfect
choice for the task,” said Chris Pell, Total
Hardware general manager. “Prior to our
collaboration with Purplex we used other web

The project also involved a series of
technical and product datasheets which
enabled Purplex to utilise its technical writing
skills and in-house photography service.
Adi Day, head of digital at Purplex, said:
“Total Hardware supply a vast range of
products, and the main challenge was to
itemise these. However, our team of web
designers and copywriters have worked
together and, with minimal input from the
client, have delivered a very effective new sales
tool.”
design companies, but quickly ‘fell out of love’
with them, as the sheer amount of technical
information that was needed.”

Genuine Advantages
»»Hardware specialist
VBH has added NT Designo 2
to its product portfolio.
The Designo 2 is the latest
‘Tilt before Turn’ concealed
hinge from Roto-Frank’s tilt
and turn hardware system and
replaces the NT R, and Royal
system.
Designo 2’s hinges carry
a sash weight of 100kg as
standard, but this can be
upgraded to 150kg if the
optional load transfer device
is fitted. Another feature of

the system is that the profile
related hinges self locates into
the frame corners without the
need to pre-drill fixing holes
or support pin holes with a
drilling jig or template.
VBH Marketing Manager
Gary Gleeson commented:
“Our Roto customers have
been very happy to upgrade to
Designo 2. Changes to their
stock holding is minimal and
they can see some genuine
advantages, with fitting largely
unchanged and the main

Visit www.purplexmarketing.co.uk or
call 01934 808 132

‘a faster,
jigless, fitting
method for
the hinges’

difference being a faster, jigless,
fitting method for the hinges.”

Visit www.vbhgb.com or
call 01634 263300

MAKING THE COMMITMENT
»»Carl F Groupco’s continuous
presence at the FIT Show is maintained with
major investment in an 80sq metre stand.
Returning to its prominent position in Hall 2,
a completely new design will ensure impact
that underscores the company’s dynamic and
proactive approach to hardware distribution.
Selected new innovations and staple flag-ship
lines will be presented from the company’s
range of over 5,000 door and window fittings.
Heading up the design initiative for the Carl
F Groupco stand is Marketing Manager Clare
Crockett. She said:
“We have attended every FIT Show to date
and have found that a mix of creative concepts

80 » N OV 2015 » CL EARVI E W- UK . C O M

and leading hardware lines have attracted a
high level of visitors to our display.
“It is the marketing team’s job to ensure that
our brand values are embodied in our stand –
we therefore ensure that we convey our key
differentiators that include a strong customer
service ethos, depth of technical knowledge
and exceptional quality across our products
and packaging.”
The company will exhibit on stand 226 in
Hall 2 and early bookings can be made for
stand appointments.

www.carlfgroupco.co.uk