Clearview National November 2014 - Issue 156 | Page 90

FABRIC ATORSUPPORT

Free seminars
from the British
Safety Council
»»The British Safety
Council will be running a
programme of free health and
safety seminars and promoting
our full range of health,
safety and environmental
management products and
services for business and
individuals on Stand E2 at
the Health & Safety North
exhibition, taking place at the
Bolton Arena on 8-9 October
2014.
As the official educational
partner for the Health &
Safety North exhibition run by
Western Business Exhibitions,
the British Safety Council
has organised seven seminars
over two days to provide an
expert insight into important
developments around the
management and regulation
of health and safety in the
workplace.
On Wednesday 8 October,
Kevin Bridges, a Partner at
Pinsent Masons law firm,
will examine some significant
recent criminal prosecutions
of businesses and individuals
for health, safety and corporate
manslaughter offences and
the likely impact of these
judgments for employers.
Day two is a presentation
by Ann Goodwin, a chartered
marketer and Managing
Director of Win Marketing,
on how marketing and public
relations techniques can
be harnessed to effectively
communicate health and safety
information to everyone at
work.
Health and safety consultant
Mark Thomas will also deliver
a talk on Thursday 9 October

on how to prevent slip and trip
incidents, the most common
cause of injury in British
workplaces. The full list of
seminars and speakers is given
below and at http://www.
healthandsafetyevents.co.uk

‘estimated to
cost UK society
£13.8bn each year’
Neal Stone, the British
Safety Council’s Policy and
Communications Director,
who has overseen the
development of the seminar
programme and will be
chairing the seminars together
with Steve Sumner OBE,
said: “The seminars will shine
a light on some of the major
workplace health and safety
risks employers have to manage
and seek to improve employers’
understanding of how to
protect everyone at work from
injury and ill health, which is
estimated to cost UK society
£13.8bn each year.
“The staff of the British
Safety Council look forward
to meeting visitors on Stand
E2 where we will be pleased to
explain how we can help you
and your organisation, through
our extensive range of products
and services, meet the challenge
of effectively managing
occupational health and safety
risks.”
To pre-register for free
for the seminars and
exhibition, go to: www.
healthandsafetyevents.co.uk

90 » N OV 2014 » CL EARVI E W- UK . C O M

The rise of video
marketing
»»Sue Davenport,
Marketing Director for Liniar,
tells us why the company is
putting so much effort into
developing a catalogue of videos
to support its customers.
“I would find it hard to
imagine that there is anyone who
is not aware of the existence of
social media; most people are
familiar with the main channels of
Twitter, Facebook, and LinkedIn,
even if they don’t use them. But
amongst their rise to prominence,
YouTube has been growing its use
by the wider business community
even more quickly, and with good
reason”.
Show and tell - the
easiest way to teach
“It is a recent symptom of the
world we live in - everything
seems faster and nobody seems to
have any time any more.
“This I believe is one of the
main drivers behind the upsurge
in video marketing and the
massive growth in the number
of businesses using it as their
preferred means of sharing
messages and information.
Mobility
“As a media, video is entirely
in tune with modern day life,
supported by all the mobile
devices. Imagine being on site,
with a problem installing a
conservatory roof - how beneficial
is it to click into a video on your
smartphone to see how to resolve
it?
“According to the Invodo
report: Video Statistics: The
Marketer’s Summary 2014,

a massive 74% of all internet
traffic will be video by 2017.
That means if you don’t have any
videos, your potential customers
may well pass you over for a
competitor that does”.
“As more internet users move
away from the office computer
and surf the net on their mobile
devices, video can really come
into its own.
“At Liniar we are well aware
of all the reasons video is such a
powerful tool - and it is why we’re
building our own library of videos
to help our fabricator and installer
customers”.
For more information go
to www.liniar.co.uk |
www.youtube.com/LiniarUK