Clearview National November 2014 - Issue 156 | Page 87

installersupport Improving Business All Round Whiteline MD, Steve Milham, admits he loves being “in launch mode”. »»The Sussex-based fabricator has been successfully rolling out innovative new products and services recently. Steve and his team are kept busy co-ordinating every aspect of each new product and service, preparing the way from idea through marketing to delivery and customer response. “There’s plenty that needs to be done all at the same time as managing the existing business, which is growing strongly, whilst implementing new initiatives across the factory, workforce and customer base,” he told Clearview. “Putting in place administrative systems and processes while creating marketing programmes - plus introducing and selling new concepts to customers old and new – is all quite a challenge but one to which, I am pleased to say, the whole Whiteline workforce has really risen. The demands of constant innovation bring people together and with sales success, the value of teamworking is clear in everything we do,” Steve added. Whiteline has been a major player in the South East for 30 years now but has gradually broadened its geographical coverage, attracting new clients with high quality products backed with a high level of customer service. “New products a