Clearview National November 2014 - Issue 156 | Page 87
installersupport
Improving
Business All
Round
Whiteline MD,
Steve Milham,
admits he
loves being “in
launch mode”.
»»The Sussex-based
fabricator has been successfully
rolling out innovative new
products and services recently.
Steve and his team are kept busy
co-ordinating every aspect of
each new product and service,
preparing the way from idea
through marketing to delivery
and customer response.
“There’s plenty that needs to
be done all at the same time as
managing the existing business,
which is growing strongly, whilst
implementing new initiatives
across the factory, workforce
and customer base,” he told
Clearview.
“Putting in place
administrative systems and
processes while creating
marketing programmes - plus
introducing and selling new
concepts to customers old and
new – is all quite a challenge but
one to which, I am pleased to say,
the whole Whiteline workforce
has really risen. The demands of
constant innovation bring people
together and with sales success,
the value of teamworking is
clear in everything we do,” Steve
added.
Whiteline has been a major
player in the South East for 30
years now but has gradually
broadened its geographical
coverage, attracting new clients
with high quality products backed
with a high level of customer
service.
“New products a