Clearview National November 2014 - Issue 156 | Page 79

conservatories
»»Market leading roof
manufacturer Ultraframe has carried out
significant research that shows that up to
33% of consumers looking for a conservatory
roof replacement would consider a solid roof.
Ultraframe marketing director Steve McIntyre
expands on the numbers and sheds light on
this growing market...
“The market for conservatories in the UK
peaked in 2006 at just under 240,000 units
with a retail value of £1.8bn. But the decline
in conservatory sales started well before
the start of the 2008 recession suggesting
that the popularity of the conservatory had
already begun to wane. We know through our
own research amongst home improvers that
the single biggest objection to conservatory
ownership is the perceived lack of temperature
control, while it’s broadly accepted that a
conservatory is a cost effective and hassle
free way to add single storey living space to a
home. As the market leader in conservatory
roof systems we’ve worked inc &VF