Clearview National November 2014 - Issue 156 | Page 60

DOORS&WINDOWS

Centor Integrated
Doors, make the
view even more
spectacular
»»Birmingham, UK – 24
September 2014: When James
and Lucy Brackett transformed
their small country cottage
into a picture perfect home
on Channel 4’s ‘Double Your
House for Half the Money’
programme, (September 17
and 20) the show’s presenter
Sarah Beeny reflected on how
the house was ‘all about the
view’.
When she saw the
refurbished kitchen/diner
with Centor Integrated Doors
looking out onto open fields
she said: “God that view, it
amazed me the first time that I
came here but with the doors,
that really just makes the view
even more spectacular than it
was.”

built-in screens and shades
to stop insects coming in,
and to give the couple much
needed sun control during the
day while offering privacy at
night.
“To all intents and
purposes, they looked just
like quality folding doors but
that’s where their innovation
lies,” suggested Peter. “Because
when Lucy and James don’t
need either the insect screen
or the light-filtering shade
they simply retract into the
doorjambs leaving nothing
visible and allowing the couple
to enjoy the changing seasons
outside.” The shades eliminate
the need for curtains and it’s
this that makes the view more
noticeable from inside.

‘To all intents and purposes, they
looked just like quality folding doors
but that’s where their innovation lies’
When the couple bought
their 2-bedroomed semidetached cottage near Great
Missenden they wanted to
expand it into a 4-bed country
cottage. In the poorly built,
1960s designed kitchen you
could barely see the field
beyond but with the two
sets of folding integrated
doors installed around one
corner there’s no chance that
visitors won’t spot the glorious
countryside outside.
Centor Europe’s General
Manager Peter Watkins
said. “What viewers couldn’t
appreciate from the show
footage was that the couple’s
door system incorporated

“Centor Integrated Doors is a
world-first where glazed doors,
built-in screens and shades,
and hardware are all combined
in one beautifully designed
complete door system,” he
added.
Centor Integrated Doors are
manufactured in Birmingham
to customer specifications. For
more details visit www.centor.
com
Sarah Beeny’s Double
your House for Half the
Money series 3, episode 7;
http://www.channel4.com/
programmes/double-yourhouse-for-half-the-money

60 » N OV 2014 » CL EARVI E W- UK . C O M

On-line ordering
sees GRP Door
sales reach
new heights
Sales of Truedor from IG Doors has
hit new heights following the launch
of the company’s new on-line design
and ordering systems. Richard Kirman,
Sales and Marketing Manager for IG
Doors Trade division, explains.
»» “The ability to offer
on-line design and on-line
ordering is a must for composite
door suppliers in today’s modern
market; it is the way the industry
operates and was very much on
the wish list of all the people
we spoke to in the run up to
the launch of Truedor. It gives
customers the flexibility to
operate their businesses at times
which suit them.”
“Since we made our on-line
design and ordering systems live
we have seen rapid sales growth;
it fully justifies our investment and
shows us that we are supporting
our customers in exactly what
they want us to.”
“There are also financial
rewards for ordering on-line. Our
customers order and pay on-line,
saving us time, we want to share
these savings with them rather
than keeping them for ourselves.
That is why we are offering all of
our customers a £10 discount
when they order on-line and a
further £10 discount when they
pay on-line.
It is a part of our customer
focused ethos; to be a partnership
to succeed in the long term, and
hopefully offering these discounts
shows that we are serious. It

is a tangible sign of us giving
something back to our customers
where we both benefit.”
“Developing the on-line
ordering system is a key milestone
in our development plan; it
brings us even closer to our
customers and is the last of the
major developments we need
to support them in the market.
There are going to be many more
developments; additional products,
more marketing support for trade,
and more marketing support
to the consumer through our
relationship with George Clarke.

‘since we made our
on-line design and
ordering systems
live we have seen
rapid sales growth’
It is a really exciting time for us
and our customers and with the
market for Composite Doors still
growing what better time for new
customers to join us to maximise
the business opportunity that
brings.”
www.truedor.co.uk