Clearview National November 2014 - Issue 156 | Page 32

G14AWARDS Recognition for Controversial Adverting Campaign »»Reynaers at Home, leading provider of aluminium windows and doors, has gained recognition for a provocative advertising campaign. The architectural glazing company has been shortlisted as a finalist for the category, ‘Promotional campaign of the year - Trade’ at the prestigious G14 Awards for its ‘Energy Efficiency Doesn’t Matter’ campaign. Its controversial adverts captured the imagination of architects with their attentiongrabbing messaging, focusing on Reynaers at Home’s range of excellent energy-saving products; including sliding patio doors, panoramic windows and bifolding doors. ‘Energy Efficiency Doesn’t Matter’ refers to architects not having to be const rained by concerns about energy efficiency when it comes to designing innovative homes. Hugh Moss, Head of Reynaers at Home, said: “Our nomination is excellent news and we are proud that it follows on from our success at other awards. We are hoping that this latest nomination will see us scoop yet another industry title.” Reynaers was a proud winner of the Best Branding and Positioning category at the Construction Marketing Awards 2013 and has also been nominated for the B2B Awards this year. For more information visit www.reynaersathome.co.uk, email [email protected] or call 0121 421 9707. SOLIDOR’S IN THE FINALS AGAIN »»Solidor has followed up their G13 Award for Promotional Campaign of the Year – as a finalist in the same category, at the G14 Awards. Delivering a results-driven consumer campaign is the ultimate nirvana, and Solidor has proven that with marketing investment and a product that is packed with features, it can be done. Solidor has built their reputation as the composite door pioneer, with a large number of industry firsts; from new and hardwood core composite door compared to a foam filled GRP door. Also, there are now 452 Recommended and Premium installers in their network, up 21% on the previous year. exciting colours inside and out, to a range of hardware that is unmatched in the sector. Solidor has also launched a TV channel, alongside a YouTube channel which features a number of videos showing the 7 step journey from enquiry to installation, while other videos highlight the difference in a solid For further information on Solidor, visit www.solidor. co.uk, call 01782 847 300, or follow them on the social media site Twitter @ solidorltd. Aiming for the ‘triple crown’ »»Emplas has been short-listed as a finalist in three categories at this year’s G-Awards; Fabricator of the Year, Customer Care Initiative of the Year and Promotional Campaign of the Year. Mike Crewdson, Marketing Director, said: “2014 has been a very exciting year for Emplas and its customers. This includes the appointment of Ryan Johnson as MD in May, exciting new product offers and the launch of the Emplas Installer Partnership at the end of summer. “The Emplas Installer Partnership offers installers access to new levels of support drawing on its understanding of the retail sector. Qualifying installers also get a free 32 » N OV 2014 » CL EARVI E W- UK . C O M laptop preloaded with software to allow them to access Emplas’ 24/7 online and order tracking service.” “The industry is changing, and we are changing with it, meeting the higher expectations that have come with these changes. We are here for the long haul and we are in it with our customers. The relationship between installer and fabricator needs to be a genuine partnership that needs to work for both partners, not just one,” Crewdson concluded. For more information follow us on twitter @emplaswindows, or visit www.emplas.co.uk