INDUSTRYNEWS
Approved Installer kits out Samaritans office
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BENNION & SONS , A WEST Yorkshire-based member of The VEKA UK Group ’ s Approved Installer Scheme , has fabricated and fitted a comprehensive window installation for its local Samaritans .
The Company , established in South Kirkby more than 100 years ago , started out as a building contractors before focusing on window , door and conservatory manufacture in the mid 1980s .
“ Three of the Samaritans ’ volunteer staff had used our services before ”, explains Managing Director , Sam Bennion . “ We were thrilled that their positive experiences with our company translated into additional work and customer loyalty .
“ Word-of-mouth referrals such as these are a great and affirming way to win business , and we find that our Approved Installer status certainly helps to reinforce our credentials
with new and prospective customers . Along with the huge variety of promotional materials , exclusively available to Approved Installers through the online Marketing Hub , we ’ re able to promote ourselves in a truly professional way that instils customer confidence from the outset .”
The job involved installing 18 new windows and a porch . “ We were one of the first manufacturers to adopt VEKA ’ s new M70 profile ”, Sam continues , “ and we were pleased to use it in this installation .
www . vekauk . com
DELIVERING THE WOW FACTOR
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WHEN ENDURANCE Doors approached Business Micros last year , to help them develop a new online Door Designer , they had already decided they wanted a bespoke solution that would set them apart from the rest of the composite door market .
With Business Micros already enjoying a reputation as the ‘ go to ’ provider of design and ordering software for the composite and PVCu door market , Endurance Doors chose
the company they knew were the industry experts .
Whilst it would have been perfectly possible for Business Micros to provide a version of one of its more off the shelf solutions , Endurance Doors wanted to be able to offer its own online designer that would give it a real wow factor .
The vision of Endurance Doors , combined with the experience and technical expertise of Business Micros , has delivered exactly that , a unique Door
Designer that works equally well for the fabricator , the installer and the homeowner , and is effectively future-proofed ready for further expansion and added functionality .
Business Micros ’ Managing Director , Graeme Bailey “ Endurance Doors has invested significant time and money with us in getting a solution which , I believe , now sets the benchmark for the doors sector .”
www . businessmicros . co . uk
Spearheading growth
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A FAST GROWING ALUMINIUM trade fabricator has reappointed industry marketing specialists , Purplex , to help spearhead growth over the next 12 months .
The Window Outlet , who are based in Bristol , had no hesitation in signing a new agreement with Purplex after the initial multi-channel marketing campaign helped the fabricator turnover £ 1m in their first year .
Managing Director , Ben Warren explains , “ The aluminium trade supply market is very competitive , so I knew if The Window Outlet was going to be a success I would need to invest in marketing . I reviewed my options and contacted Purplex , largely because they have a proven track record in the industry and can offer a wide range of marketing services . As a start-up business we didn ’ t have a huge budget , but Purplex were able to recommend a strategy that would generate maximum bang for our buck . Purplex started by putting the foundations in place , designing our brand and building our website , before moving on to email marketing and direct mail to generate leads .
“ We received over 300 quotes from the first newsletter , a staggering result considering we only circulated it to 2,000 companies and we ’ ve since had over 1,000 leads from our various marketing activities .”
www . purplexmarketing . com
8 » MAY 2016 » CLEARVIEW-UK . COM