FIT SHOW 2016
WINDOW WARE CONTINUE
TO SURPRISE THE CROWDS
As one of the industry’s leading hardware distributors, and first-time exhibitors
at FIT show gave Window Ware the perfect opportunity to demonstrate its
wide range of products and commitment to providing exceptional service.
»»Window Ware’s team worked incredibly hard prior to the show
to created awareness and interest to attend the show. The team
uploaded daily videos on social media’s showcasing products and
services to be shown on the stand.
The company was also thrilled to learn it had been shortlisted for
its first marketing award at the show for the Best Creative Marketing
Campaign for FIT Show. Although, Window Ware was just a runner
up, the company expressed what a great experience and honour it
was to be shortlisted and recognised for its skills and creativity.
Window Ware aimed to display as much of its immense range of
hardware and installation products as possible from leading brands
such as Trojan, Hoppe, Maco, RW Simon, Greenwood, Yale, ISEO,
Kore by Window Ware and Carlisle Brass.
The Window Ware stand featured three different window and door
displays, all fitted with high quality innovative hardware. Some of the
most popular products at the show included the Yale digital door
viewer, the Cotswold parallel hinge, the ISEO libra smart cylinder and
the Kore by Window Ware pull handle, however, the star of the show
was the clear glass fitting pet door from Pet-Tek!
The stand also featured three totems full of products from Window
Ware’s leading suppliers. One totem was dedicated solely to Kore by
Window Ware, displaying the wide range of suited products, window
and door handles, hinges and pull handles, the others displayed
samples of products stocked by Trojan, RW Simon, Greenwood,
Fenster Hardware, Savio and Securistyle.
The mini trade counter displays were a great success and
emphasised the wide range of tools, fixings, cleaning products,
sealants and adhesives stocked and delivered next day. Highlights of
the displays were the Kore by Window Ware Locksmith Multi Tool and
the range of knives from Xpert.
Window Ware’s technical manager, Robert Vaughan has over 10
years’ experience in the window and door industry, and provides
customers with technical and product advice said: “The show was
the ideal scenario to display our innovative products and discuss
the future of hardware for the industry. It enabled the team from
the technical department to meet many customers who have
taken advantage of our technical hardware expertise. Many of the
customers I spoke to praised the desire we have to assist sourcing of
hardware for their specific needs, in particularly when we don’t have
a solution in stock and available.”
Richard Bryant, commercial director said: “The overall success of
the FIT Show is looking very good, and we’ve reserved our space
already for 2017!
“Our stand received excellent feedback from new and existing
customers, with the range constantly growing to now way over 7,000
stocked products, the FIT Show gave us the perfect opportunity to
demonstrate why Window Ware is a superb choice of distributor.
“For us, stocking the widest range of quality hardware and
installation products for the convenience of our customers, and
having our dedicated area sales managers and technical team
available to support are all absolutely fundamental aspects of a
successful partnership with our customers, and FIT Show certainly
gave us the opportunity to showcase that.”
www.windowware.co.uk
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