Clearview National May 2016 - Issue 174 | Page 33

FIT SHOW 2016 THE GREAT INSTALLER PARTNERSHIP Leading PVCu trade fabricator The Glazerite UK Group Ltd take great pride in the fact that it places its customers at the core of everything it does. This shone through on the nationwide trade fabricator’s stand at this year’s FIT Show with a marketing hub geared up to give installers practical advice and the tools to deliver their marketing effectively. »»The stand itself clearly demonstrated the sheer breadth of the Glazerite portfolio with many enhancements to existing products. There were also some exciting new products including the Palladio Composite door range from Profile developments, Synseal’s new Warmcore window system and Swiftglide integral blinds to complete any installation job to a great standard. Clearview caught up with group marketing manager Michelle Wright at FIT to find out more about the company’s quest to offer installers much more than just great products. “We’ve been working hard over the last few months to develop some great tools for our installers to use with their customers,” Michelle explained, “these include a sales presenter to take their customers through key benefits and product ranges, which can be fully branded to align with their business and offering. We already offer our installers a free branded website, but we’re currently developing this further to add further personalised pages and make it fully mobile responsive. “The market is changing and so are the way people shop. Many of our customers don’t have the time or resources to invest in websites and digital marketing channels in response to this. We’re taking the pain out of it for them, by offering them the tools to do it, whilst maintaining their company image. We’re also on this journey ourselves, we’re completely revamping our website to make it mobile friendly and easier to share content on the site across social media platforms. Love or loathe the online world it’s now a necessity for all businesses, so initially we’d l ike to take those of our customers who need it through these steps in the best way for their business.” Michelle continued: “We work with trade companies of all types and sizes, including contractors, commercial specifiers, housing associations and local authorities. But the real beauty of what we offer is it is completely customisable to the needs of each and every business. Our customers can cherry pick from the wide range of benefits open only to Glazerite customers. “And it’s not just our installers we build partnerships with; we’ve built some great longstanding supplier partnerships with some of the most reputable names in the industry, such as VEKA, Maco, Doorco, Solidor, and Residence 9. These companies allow us to go to our trade customers with added confidence and the fact that many of the businesses we work with are market leaders in their respective fields makes our offering even more attractive.” Over the three days of FIT Show 2016, Glazerite managed to talk to hundreds of contacts demonstrating some of the great products available and its marketing support, which will prove invaluable over the coming year. Talk to Glazerite if you’re interested in a great installer partnership. www.glazerite.co.uk MAY 2 0 1 6 3 3