Clearview National May 2016 - Issue 174 | Page 25

INDUSTRYNEWS 30 Years of Change »»2016 SEES WINDOW WAREHOUSE, A Portsmouth-based fabricator of industryleading windows and doors from The VEKA UK Group, celebrate its 30th anniversary in the home improvement supply business. The company, which has been a customer of The VEKA UK Group’s Halo brand for the last 17 years, fabricated more than 18,000 window and door units in 2015, a huge leap from the 1,500 it produced in 1986; its first year of trading. Director, Malcolm Cake, commented, “A lot has changed for Window Warehouse over the past 30 years. We started out in a single, 1,500 square feet unit, growing to take on an additional seven units, each dedicated to a different product, today boasting a combined footprint of over 30,000 square feet. “What has guaranteed our success and longevity is the way we constantly strive to improve our product offering for customers. The switch to Halo has paid dividends from day one, as the brand’s position in The VEKA UK Group keeps us consistently at the forefront of industry trends and technical advancements.” Dave Jones, Managing Director for The VEKA UK Group, added, “We’re proud to Promising Better Sales »»FINDING NEW customers is a time consuming and expensive process, especially when thousands of companies and key contacts are changing details every month. Now Insight Data has released the latest version of its online prospect database, Salestracker, and promises even better sales and marketing results. Salestracker v3.5 provides users with up to 60,000 potential new trade and commercial customers with over 62,000 verified email addresses. It is the only database that provides the industry with real-time marketing data for better response rates on direct marketing and lead generation. Using Salestracker, companies can instantly target fabricators, installers, general builders, architects and construction firms. The latest version has several new features including financial data and credit rating provided as standard. In addition to targeting customers by products, markets and even volumes, users can now select potential customers by work with Window Warehouse, a proactive company that thoroughly deserves its 30 years of success.” www.vekauk.com NEW PLYMOUTH DEPOT National Plastics, the UK’s largest independent trade counter network, has just got even bigger, with the company opening a new store in Plymouth. Salestracker 3.5 credit rating, saving considerable time and money on their marketing activity. The system can even send alerts when selected customers or prospects have a change of credit rating. Helen Costeloe-Hughes, Commercial Director at Insight Data commented, “Salestracker 3.5 helps you gain the maximum benefit from the data, generate more sales leads and take control of your sales and marketing activity.” www.insightdata.co.uk »»THE NEW DEPOT continues an unprecedented period of growth for National Plastics. Managing Director, Geoff Foster, says, “Our long-term plan is to grow to a network of over 50 depots by the end of 2017, ensuring there’s no UK area without convenient access to one of our trade counters. With the new Plymouth depot we’ve fortified our position in the South, further extending National Plastics’ values of superior quality products, great value and exemplary service throughout the area.” The National Plastics business model has proved very successful. It has grown substantially in the past few years, even in the face of the recession, adding £10 million to its turnover in the last five years alone. Geoff comments, “Our growth is something we are very proud of. Some of it is thanks to acquisitions and opening new s ites, but it’s mainly because we have increased sales to our customers by offering an ever-wider range of products, holding huge amounts of stock and being able to deliver, in many cases for free.” www.nationalplastics.co.uk C L E A RV I E W-U K . C O M » M AY 2016 » 25