Clearview National May 2016 - Issue 174 | Page 12

INDUSTRYNEWS Sign up to CMS Quality Mark »»WITH ALMOST 20 YEARS’ experience in supplying windows, doors and conservatories to the trade, HWL Trade Frames prides itself on offering high quality products backed with excellent customer service. In turn, this is what it has come to expect from the service providers it partners with and is nothing short on what it gets from its latest partnership with CENSolutions. “We recently made the switch to CENSolutions after we felt our previous certification suppliers were no longer representative of the current market,” explains Graham Howatson, Operations Director at HWL. “We didn’t feel there were enough quality checks taking place and weren’t happy with the level of service we were receiving. CENSolutions came highly recommended to us, so we met with the team and it was agreed that their CMS Quality Mark compliance packages would suit the needs of our business. Rob Small, Independent Consultant for CENSolutions, adds, “It’s been a pleasure taking HWL Trade Frames through our CMS Quality Mark. Working in close cooperation with ER Certification, we have been able to ensure compliance has been achieved quickly and efficiently, which is a credit to them as a manufacturer.” www.censolutions.com Flourishing with 26 qualifications »»ABERDEEN’S THISTLE WINDOWS and Conservatories is making the most of its Network VEKA membership, with January seeing 26 of the Company’s employees presented with professional qualifications gained via the installer support organisation’s pioneering Academy programme. Launched less than a year ago, the Network VEKA Academy is a collaboration with The Vocational College, offering both practical work experience and recognised fenestration industry qualifications. The diversity of courses on offer includes everything from 5-6 month introductory traineeships for 16-24 year olds, to 18 month Advanced Apprenticeships, offering experienced workers a practicable route to valuable Level 3 NVQ / SVQ qualifications. Thistle’s Managing Director, Ian Bruce, explains, “As a business, we firmly believe in ongoing career support and development for our staff, and the Network VEKA Academy offers a way for this to take place without unduly disrupting an individual’s work, or that of the company as a whole. “26 of our surveyors and installation team members were assessed over a number of months, with the final certificates being awarded by the Glass Qualifications Authority (GQA) – a trusted and specialist organisation in our industry. “The Network VEKA Academy contributes to the sense of teamwork and morale within our company.” Network VEKA, 01282 473170, www.networkveka.co.uk DEMAND FOR TELEMARKETING SERVICE GROWS »»INSIGHT DATA, THE specialist data provider for the window industry, has expanded its call centre to handle an increased demand for its telemarketing service. The Company provides specialist outbound telemarketing services for lead generation, product and service promotion, market research and customer surveys. Jade Greenhow, Operations Manager at Insight Data commented, “We’ve seen a significant increase in demand for telemarketing. With everyone busier than ever before and bombarded with marketing messages, it is increasingly 12 » M AY 2016 » CL EARVI E W- UK . C O M difficult to stimulate a response to traditional and digital marketing methods. But a telephone call cuts through all the ‘white noise’ and demands attention.” Telemarketing is best used following up a direct mail or email campaign, which creates some awareness and leaves recipients more responsive to taking a call. Insight Data has a dedicated call centre equipped with stateof-the-art telecoms and software systems. Telemarketing personnel are full-time employees who are hand-picked and professionally trained in call-handling. They also undertake a monthly window industry training programme so they understand the supply chain and products. Insight Data is an accredited member of the Direct Marketing Association, and all calls comply with the Telephone Preference Service (TPS and CTPS) to meet current legislation. www.insightdata.co.uk