SOCIALMEDIA
In the third of the series on Social Media for Clearview, Sarah
Ball, Communication Director at Balls2 Marketing talks Twitter
Twitter, hashtags and handles
With hashtags and handles, tweets and retweets, Twitter can all sound a bit
alien. But it’s the favourite way for a lot of businesses to keep in touch with
customers and prospects because it’s so easily accessible on your phone.
»»If you’re not convinced try
What to post
How often
out a personal account to talk about the things
you like and see what information is out there.
If you’re into F1, Foo Fighters or Fast and
Furious there’s loads of stuff you can find. Set
up a personal profile and just play. Then, when
you set it up for your business you’ll know the
sort of things that work well.
Your first few posts should give a good
reflection of your business. Photos of products,
people and premises all show something
unique about you. If you pay for SEO then
using the same words will help this, especially if
the tweets link back to webpages or blogs on
your site.
You can post twitter only offers so that
someone has to give you a code to qualify for
a discount or freebie.You can also retweet
interesting, funny or important tweets or
answer other people’s posts.
Aim for three to six times a day. A lot of
what you’ll say can be repeated because the
shelf life of a tweet is only 7 minutes. I think
it’s good to have a balance between scheduled
posts and live ones. This means you will always
have posts going out.
Join industry Tweeters
There’s already a lot of activity from the
window industry. All the major manufacturers
have accounts and of course you can follow
PIGS if you want to find out where in the UK
the latest industry networking is going.
Solidor has a door of the month wher e
fitters can send in photos of their door
installations and win a prize.You can follow
@clearviewmag too.
94 » M AY 2015 » CL EARVI E W- UK . C O M
What not to post
Don’t post anything that could cause
offence. Keep it polite, keep it relevant and
if you wouldn’t say it to a person’s face then
definitely don’t say it on Twitter.
Lots of people are worried about what
to do if someone is unhappy with you. But if
you’re not on Social Media you won’t know
and they can say what they like unanswered. So
if someone makes a complaint take it off line as
quickly as possible, deal with it, and then when
it’s resolved tweet about the
results. It shows you take your
customer service seriously.
‘get local followers and
reach more people’
Go local
Twitter might be a worldwide phenomenon
but it’s really easy to stay local. Most towns
and cities have a dedicated hour a week for
businesses to tweet. They’re normally really
friendly and you can just get stuck into a
conversation with someone. It’s a good way
to get local followers and reach more people.
Finding your local audience will give you better
reach in your area which can be good for sales,
recommendations and recruitment.
Next month Sarah will be talking about how
to make the most from LinkedIn.
Find Sarah on Twitter @sarah2ball and
@balls2marketing