BUSINESSNEWS
DIGITAL VS TRADITIONAL : WHICH MARKETING METHODS ARE INSTALLERS CHOOSING ?
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DESPITE THE RISE OF DIGITAL AND online marketing , installers are still using traditional methods when it comes to finding new customers .
This is according to a recent survey where more than half ( 60 %) of installers questioned said their primary way of attracting new customers is by word of mouth . Surprisingly , just 21 % of installers said their website was their main method of generating leads .
However , the report found that once a company had been recommended to a
SPACE FOR SCHOOL
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MPL – ONE OF THE COUNTRY ’ S premier locksmith training providers has moved to significantly larger new premises to cope with demand for its range of training courses , and to enable it to expand into brand new fields .
The new premises will give MPL over 2,000 square feet of floor space to deliver a vast range of existing and new training programmes , including a new Tilt and Turn course , and a new PVCu course .
Operations Director Nicky England takes up the story . “ 2016 was a phenomenal year for MPL , we saw more than double the number of people going through our range of courses compared to the previous year .”
“ In no small part this was due to us being awarded the opportunity to deliver training courses with City & Guilds assessment . judging by the number of tradespeople who came to us looking to enhance their skills and their career prospects further it was certainly a good move . consumer , the overwhelming majority search online to check their accreditations and verify the company ’ s past work , meaning a topperforming and informative website has a vital role to play .
Jeremy Brett , Managing Director of the CPA , comments : “ While the internet is a powerful tool , installers shouldn ’ t underestimate the power of word of mouth recommendations to homeowners from trusted sources such as friends , family and neighbours .”
These statistics come from the Consumer Protection Association Annual Installer Industry Report . The CPA commissioned Insight Data to carry out the survey , which asked more than 12,000 installers a series of questions about their business performance and expectations for the industry .
www . thecpa . co . uk
“ We will very shortly be offering a new Tilt and Turn course and a PVCu course to teach the techniques and the importance to security of toeing and heeling .”
Contact the team through www . mpl-locksmith-training . co . uk , 01924 360444 or enquiries @ mpl-locksmith-training . co . uk
‘ Brexiting ’
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CONSTRUCTION ACTIVITY IS showing signs of a slowdown following the post referendum recovery . Since September , construction activity has remained relatively strong despite the strong headwinds following the referendum result .
Corry Bourke , Director at Urban Exposure , the residential development finance provider , comments :“ We must remain cautious and remember that we haven ’ t even started the process of ‘ brexiting ’ yet and therefore there are still many unknowns that are likely to impact confidence and put a halt to new projects . This slowdown in growth may be a reflection of building uncertainty in the lead up to triggering Article 50 . In addition , the falling pound is continuing to put pressure on the industry , driving up costs for construction firms which heavily rely on cheap imports .
“ The good news is that construction companies continue to remain positive about future growth opportunities . Indeed , we believe that once some certainty returns to the market , construction activity will be boosted even further . With the Government ’ s recent commitment to building new homes , the release of funding for new starter homes , reforms to the CPO process and Permissions in Principle under review , the outlook has the potential to significantly improve if these reforms are actioned and visible .”
CLEARVIEW-UK . COM » MAR 2017 » 97