Clearview National March 2017 - Issue 184 | Page 66

COLOUR

Keeping Ahead in the Colour Game

Deceuninck ’ s Rob McGlennon discusses how the company can help installers to sell colour and make the most of the market opportunities available .
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IN THIS AGE OF SOCIAL MEDIA , the urge to share , compare and get inspired is a big driver for homeowners to have the best and to be more stylish than their neighbours . Colour plays a large part in this crusade to show personal style and is fast becoming top of the homeowners wish list . We have seen a progressive change in tastes over the last few years ; where once there were maybe five or six traditional woodgrain finishes desired , aspirations have become far bolder and there are now more than twenty “ standard ” colours requested from greys to bolder or pastel shades of colour . In fact , 2017 ’ s Pantone colour of the year is Greenery – an extremely vibrant yellow-green shade which evokes the natural environment and another extension to the “ Bringing the Outdoors In ” concept many are embracing .
Industry reports state that one in four windows and doors sold in the UK are now coloured , and this is looking to increase to a third by the end of the year . At Deceuninck , we sell 50 % more than this industry average thanks to our extensive choice of foils , painted profile and contemporary colours . 44 % of everything we sell is foiled and customers don ’ t have to wait for it thanks to our colour-fromstock promise .
BRINGING COLOUR TO LIFE
The ultimate goal for the whole industry is to sell more windows . For Deceuninck it is key that we support our customers at every step of the supply chain . Of course , innovative design , good supply and colour options available to the fabricator is important but supporting the installer to sell and make the most of market opportunities is also crucial .
Marketing is important – a quality brochure that homeowners want to browse , or for the more technically minded , an online tool works well to allow the customer to see what different colour options would look like on their own home . A strong brand , correctly positioned , that flows throughout all your marketing material will help you stick in the homeowners mind when you leave them to make their decision .
OFFER CHOICE
Choosing the right supplier is key too . To compete in colour , installers need a fabricator that has access to a wide range of colour options ; a fabricator that can offer this choice on a wide range of window products , in a choice of styles – heritage and contemporary . Most importantly perhaps , a fabricator that can offer all of this without compromising lead times .
This is exactly what you can expect from a Deceuninck fabricator .
All of our customers have access to a wide range of product literature , retail brochures and flyers that can be customised to carry your brand and we can provide an online tool to help homeowners visualise their options . The Heritage Window Collection has a dedicated website that not only provides information on the stunning range of windows and doors , but allows you to find fabricators that have all this to offer in your area .
Most importantly , our fabricators have access to any desired colour on a short lead time . Our standard colour range of 26 colourways is available to our fabricators off the shelf as bar length , with matching foiled ancillaries , cills and trims . The collection consists of a well thought out mixture of white or colour combinations selected from our years of experience .
‘ one of the reasons for our longevity is our ability to stay ahead of market demands ’
80 YEAR HERITAGE
We all know trends come and go as homeowners continue to embrace colour to showcase their personal style , but colour from Deceuninck is well established and here to stay . We are celebrating 80 years in business this year and one of the reasons for our longevity is our ability to stay ahead of market demands . We ’ re not just aware of the trends , we ’ re already delivering on them because we saw them coming . If you want a supplier that has all this to offer and more , a Deceuninck fabricator can help ensure you stay ahead of the game .
For more information on making your offering more colourful call Carol Hearn on 01249 816969 .
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