INDUSTRYNEWS
Roofline Matters
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ROOFLINE HAS ALWAYS been a tricky sale , usually a ‘ distress ’ purchase , something most homeowners only buy out of necessity . Tucked away at the top of a property it ’ s out of sight and out of mind - until the Autumn or Spring arrives , the heavens open and they look up and realise their guttering really needs replacing . Even then , installers have to work hard to educate the consumer about the issues : what causes creaks and what causes leaks , why fascia is an important component and a long-term guarantee is a must .
The internet has also changed the decision making process , with price comparison sites and online reviews readily available consumers have a wealth of information at their fingers tips before they even think about contacting a local installer . An increasing numbers of installers are also registering with leadgeneration websites , which ask consumers to enter their details to receive a quote . But without understanding the issues , homeowners have no buying criteria and therefore will only ever buy on price , so these leads usually go to the cheapest offer .
Roofline , glazing and conservatory fitters have to use every tool at their disposal to win sales at a worthwhile price .
Wasting valuable time looking for lukewarm leads isn ’ t an option . You need volume and quality of leads to stay ahead .
Freefoam ’ s Registered Installer scheme is a major part of our pull-through strategy bringing business to home improvement companies . All installers receive a package of tools ranging from leads generated online via our ground-breaking website www . myrooflinematters . co . uk .
The key to winning in today ’ s market is quality leads , and the site is designed to do just that . It tells homeowners what to look out for , the problems that can occur with products and installations and how to avoid them . The consumers it attracts are looking for information , not the cheapest price . In effect , these homeowners are self-selecting , so they ’ re already warm when it guides them softly ( but surely ) to get a quote from their local Freefoam Registered Installers .
What sets it even further from conventional quote websites is that there is no charge for leads , and leads are only offered to companies who respond quickly , with good conversion rates . Every lead is followed up with the installer and the homeowner to ensure everyone is happy .
marketing @ freefoam . com
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