Clearview National March 2016 - Issue 172 | Page 122
INSTALLERSUPPORT
STANDING OUT FROM
THE COMPETITION
»»FIGURES RELEASED IN
January 2016 revealed that 53%
of businesses in the UK feel the
e-commerce sector is getting more
competitive.
With organisations in the
glazing industry continuing to
embrace the digital age, digital
specialist The Consultancy is
warning that more must be
done if businesses are wanting
to stand out from their
competition.
Director Richie Thornton has
worked in the industry for ten
years and warns that companies
need to stay ahead of their
customers’ user trends to continue
generating online leads.
He said: “There are various
ways that companies can improve
their online systems to make it
easier for customers to navigate
and order. Implementing an
online quoting system is a great
place to start.
“From live pricing and
e-mail quotes to instant order
generation, this saves hours of
service time and streamlines the
buying and ordering process
for both your company and the
customer.
“We believe this is now the
industry standard and would
urge any businesses in the
sector who haven’t yet adopted
this technology to look into
implementing this.
“There’s no way you can
employ a 24/7 customer service
team to process orders, by moving
the process online you have the
full service available to your
customers anytime and in any
place.” Richie added.
In statistics from LivePerson,
83% of users said they
consistently needed ‘some type
of support’ during their online
ordering, while 31% of customers
said they’d be more likely to
purchase after a live chat.
Richie added: “For companies
who are unsure of moving online
or want to evaluate their current
offering, we offer a free digital
‘companies need
to stay ahead’
appraisal that reviews your
entire online offering providing
an evaluation and notes for
improvement.”
Call The Consultancy and get a
free digital appraisal on
01429 239 689
First clues to system company’s stand at FIT
»»REHAU IS PROMISING VISITORS TO
the FIT Show some exciting new advances
in performance in the key areas of customer
service and product innovation.
In customer service, there will be a new
support package launched for REHAU’s
network of Authorised Partners which will
include a new online marketing portal offering
fully personalised support materials.
122 » MAR 2016 » CL EARVI E W- UK . C O M
Customers will be able to try out the
portal live on the stand and see how they
can use it to create their own branded
literature, advertisements and showroom
displays.
In terms of product innovation, REHAU
isn’t giving too much away yet apart from
releasing details of the new ‘Agila’ brand name
and logo.
Customers have a couple of months to guess
what new products lie behind the brand but
there are clues in the name with its obvious
links to words like ‘agile’ and ‘agility’.
With performance at the heart of the FIT
Show message from REHAU, there will be
a prize draw on the stand every day giving
visitors the chance to win a ‘performance’
related experience day.