Clearview National March 2015 - Issue 160 | Page 54

DOORS&WINDOWS A Triple Marketing Bonus »»Distinction Doors, one of the UK’s market leaders in composite doors, has just launched three new pieces of retail marketing material. The retail brochure, bespoke colour palette shade card and Free upgrade »»Fresh from offering a free upgrade to the thermally efficient, sixchambered, Liniar EnergyPlus profile system, TruFrame is now supplying Mila’s impressive Evolution door hinge on all its doors, at no extra cost. The Evolution hinge combines the adjustability of a flag hinge, with the antilift properties and subtle sight lines of a traditional butt hinge and has been tested to PAS 24 specification and meets the Police Preferred Specification requirements of Secure By Design. TruFrame is one of the UK’s largest trade frame manufacturers, yet each frame is finished by hand using its exclusive 4-step finishing process, so the visual appeal is just part of their DNA. The introduction of the Mila Evolution hinge shows TruFrame’s unrivalled commitment to product design, while the fact that the upgrade is free shows a commercial pledge to its customers. David Firmager, managing director of TruFrame comments: “The new Evolution hinge has all the on-site advantages of a flag hinge, yet with the minimalistic visual appeal of a butt hinge.” For further information visit www. truframe.co.uk or call the sales office on 01664 410140 for a free copy of their guide to windows, doors and conservatories. 54 » M AR 2015 » CL EARVI E W- UK . C O M ‘a contemporary look and feel that showcases all the company’s products and what they have to offer’ RAL guide have all been designed to help Distinction customers secure more sales. The retail brochure is a 46-page brochure with a contemporary look and feel that showcases all the company’s products and what they have to offer. The Explore Colour swatch card shows all the bespoke colour options available on Distinction’s doors. Each colour is featured on a woodgrain effect to help give homeowners a clear picture of the effect that’s created. Finally, the RAL guide introduces homeowners to the concept of a personalised shade for their Distinction door and encourages them to ‘think outside the box’ when it comes to colour. Samples of each of the material were sent to all Distinction Doors customers at the beginning of January. If you are not a Distinction Doors customer but would like to understand the quality of marketing support the company offers, you can request copies by calling 0845 2000 816 or emailing [email protected] Cool in its own Skin »»Composite door manufacturer, Rocal is the latest company to embrace the CoolSkin® technology from 3D Laminates, the laminate door skin experts. Recent composite door developments are seeing companies such as Rocal switching to a PVC CoolSkin® exterior rather than the dated hot stamp foil finishes. The Endurance® solid and secure door is unique in that it’s constructed with a solid laminated veneered core, which offers strength and stability to the door set. The door sets will be distributed nationwide and include the FD30 fire door sets. Rocal will also be launching its Endurance® solid and secure branding to include a new 64 page brochure, a new website and point of sales to help support customers promote the Endurance® products. Stephen Nadin, managing director of Rocal comments: “It’s important for us to offer the best product technically, and the CoolSkin® technology used to construct the new Endurance® composite door, conforms this claim. There’s no foam in our doors; they are solid, proven and highly desirable.” For more information go to www.3d-laminates.com, e-mail [email protected] or call 01535 603007