Clearview National March 2015 - Issue 160 | Page 42

DOORS&WINDOWS Colour Leads to Significant Increase in Turnover When Keyframe was formed in 1994, it was Director, Jimmy Whittles’, vision to establish an organisation that would supply a comprehensive range of windows, doors and conservatories, manufactured to the highest specification, using quality materials. »»In the beginning, the Company exclusively supplied Rehau profile but now runs both the Rehau Total 70 and the Spectus Elite 70 systems. Both are highly specified into trade and commercial sectors. More recently though, it is Keyframe’s coloured product offering that the Company is attributing a considerable 20% increase in turnover to. The Company is able to supply a window in any RAL or BS colour and can colour-match to all Farrow and Ball and National Heritage paint colours. As well as its painted products, Keyframe’s colour turnover also comes from the coloured foils of oak, rosewood, mahogany, cream and white foiled on both sides, and with its oak, rosewood, mahogany, black and grey foiled on the outside with a white inside finish. ‘Gone are the days where all windows are white’ Demand for these foiled products is such that Keyframe offers them as standard stock, available on a 3–7 days lead time. Alternative colours are offered on special order and any product can be sprayed to any colour, although slightly longer lead times do apply. Managing Director, Jimmy Whittles, believes that colour is the way forward in the window industry. He says, “Last year, coloured products added an upturn of as much as 15% to our order levels. Gone are the days where all windows are white and keeping up with the Joneses doesn’t just mean matching them like for like. Instead homeowners are looking to differentiate their home from the one next door by using colour on their windows and doors do so. 42 » M AR 2015 » CL EARVI E W- UK . C O M “And in an industry where the gap in product specification as a differentiator for fabricators and installers to sell on is becoming narrower, it is the colour offer where these companies can still compete. In fact, over this coming year I see the increase in our own turnover that can be attributed to colour to grow even further to that of 30%. “But with the rise of colour comes the requirement for matching coloured ancillaries and we have seen this coming up a lot more, these are available off the shelf from Keyframe. “We work alongside our ancillary supplier to ensure we always have sufficient stock of all coloured products to avoid disappointment.” Jimmy adds. For more information, call 01204 705718 or email: [email protected]