Clearview National March 2015 - Issue 160 | Page 20

INDUSTRYNEWS

‘Making It’ hits
National Press
»»Synseal has secured
valuable coverage in the national
press thanks to a consumer
survey report which was
provocatively entitled “Mr &
Mrs Made It”.
The online survey was carried
out on behalf of Synseal by
independent research agency
OnePoll and gathered the
views of 2,000 employed
homeowner adults living across
the length and breadth of
England, Scotland and Wales,
with approximately 25% of
respondents being based in and
around the London area.
According to the results, Mr
and Mrs Made It live in a house
worth 500k, earn a joint salary
of £100k, have two cars on the
driveway and will be close to
paying off their mortgage.

“Although this research was
commissioned as a serious
exercise, our consumer
PR agency Cogent Elliott
recommended that the results
were published in a fun and
upbeat manner and we were
pleasantly surprised when the
national daily newspapers
latched on to the story, both in
printed papers and also online
publications” says Mark Schlotel,
Head of Marketing at Synseal.
“We were delighted to secure
over 50 significant press cuttings
for our Synseal brand in the
Times, Independent, Telegraph,
Mail, Mirror, Express, Metro
and London Evening Standard
amongst others.”
“The results show a mix of
items and status symbols that
suggest the signs of a successful

life” Mark added. “Whether
it’s having more space at home,
investing in or expanding
property or being able to spend
time with the family, the truth

is that for many of us the real
benchmark for having made it is
being happy in your home life.”
Visit www.synseal.com

UK windows and doors
market grows by 3.8%

»»According to a new market
report, Windows & Doors 2015, from
business intelligence provider, Key Note, the
UK market for windows and doors grew by
3.8% in 2014, with growth of 4.9% recorded
over the 5-year review period between 2010
and 2014.
The overall market for windows and doors,
both globally and within the UK, is dependent
on the volume of construction output in the
newbuild sector and the repair, maintenance
and improvement (RM&I) sectors account for
substantial markets.

20 » M AR 2015 » CL EARVI E W- UK . C O M

Moving forward from the 2008/2009
recession and subsequent economic malaise,
construction in Britain is now back in growth,
with output growing by 10.7% between 2009
and 2013, thus providing opportunities for the
windows and doors market. Looking forward, it
is anticipated that construction in the UK will
continue to grow, in order to meet the escalating
demand for the UK’s rising population.
For the RM&I sector, the installation of
double glazed windows and doors in new
buildings has the potential to reduce future
demand in the sector, in the sense that modern
products, with their enhanced durability,
typically tend to last longer. However, the
RM&I sector has tangibly benefited in recent
years from the introduction of the Green Deal,
which has fuelled homeowners’ demand to
upgrade components of their home for both
environmental and financial purposes.
In a global sense, the market for windows and
doors is expected to be robust going forward,
in particular in developing nations such as the

People’s Republic of China and India, where
construction output is forecast to develop at
a rapid rate in the coming years. Additionally,
the rising population of the planet will also
inevitably lead to enhanced demand for housing
and public buildings, thus generating further
opportunities for the ‘new’ sector of the windows
and doors market.

‘construction will
continue to grow’
Key Note forecasts that between 2015 and
2019 the UK market for windows and doors
will grow by 13.3%, buoyed by the rising output
from the country’s construction industry, in
addition to the anticipated new homes and
public buildings, which will need to be built in
order to accommodate the UK’s expected annual
population increases.
Source: Builders’ Merchant News