Clearview National June 2016 - Issue 175 | Page 89

INSTALLERSUPPORT ENERGY SAVINGS CALCULATOR GIVEN DIGITAL REFRESH »»THE GLASS AND Glazing Federation (GGF) has revamped its online Energy Savings Calculator, bringing the benefits of the latest technical data and a responsive, intuitive design to this powerful tool for consumers and industry alike. The GGF Energy Savings Calculator makes it possible to calculate the potential energy savings a household could enjoy as a result of installing more energy efficient windows. The results provided include forecasted reductions in CO2 emissions, carbon usage and annual energy costs. ‘speed and ease of its functionality’ The original GGF Energy Savings Calculator (launched over 8 years ago) was consistently one of the most visited pages on the GGF website, where last year more than 100,000 consumers sought information on buying glass and glazing for their homes. The new calculator is now located on MyGlazing.com, the website designed by the GGF specifically for consumers. As well as allowing homeowners to research their purchases and the effects of installing energyefficient windows, the GGF Energy Savings Calculator is an excellent tool for GGF Members to use as part of the sales process. James Lee, Head of GGF Group Marketing commented, “The beauty of this new fully digitalized version is the speed and ease of its functionality.” www.ggf.org.uk NEW TECHNICAL APP FOR IPHONE AND ANDROID »»POLYFRAME IS PROUD TO announce the launch of a new mobile and tablet app for window installers, builders and joiners. This innovative, online manual includes everything the modern fitter needs to know when surveying, ordering and selecting which Polyframe product to install. Available to download from App Store or Google Play, Polyframe customers can now have full access to all Polyframe technical information. The manual includes available colours, profile information, size limitations, window energy ratings and installation guides. Peter Dyson, Polyframe group sales director commented: “ This app is a great piece of kit for every Polyframe customer as they can access the information 24 hours a day, seven days a week, from absolutely anywhere, eradicating the stress and inconvenience of carrying the paper manual around with them.” The Polyframe Technical Manual app also incorporates information on all profiles currently manufactured, including WHS Halo System 10 and Rustique, Rehau Total 70 chamfered and sculptured, Eurocell Logik chamfered and sculptured, Rehau fully reversible and Rehau Tritec 60mm system. The app also includes locations of Trade Centres as well as Polyframe factory locations. Over the coming months the app will be developed further to include more information relating to Polyframe and the full range of products available. The app is available now via the App Store on all Apple devices, or through the Google Play Store for the android version. www.polyframe.co.uk MARKETING PACKAGE HELPS TO STAY AHEAD »»SPECIALIST TOUGHENED GLASS manufacturer TuffX is set to enhance that reputation with its latest move. It has updated marketing materials for its Ambience range of conservatory roof glass, to help its ret ail installer customers make the most of sales opportunities. The package includes a brochure that features details of the Ambience range of conservatory roof glass products including ‘Ambi-Max oversize’ which enables homeowners to have 4mm toughened insulated glass units up to four metres in length. Alongside stunning high quality imagery, the brochure also highlights the benefits of Ambience performance roof glass including self-cleaning, solar control properties and thermal efficiency. Also on offer is the entire range of glass samples in a simple easy to explain wallet. Recognising the importance of online marketing in today’s digital world, customers are offered a website link showcasing the entire ambience range which can be customised with their own corporate branding and company logo. Using high quality marketing materials is essential if retailers want to stay ahead in a competitive market, this takes time and expertise to put together. www.tuffxglass.co.uk C L E A RV I E W-U K . C O M » J U N 2016 » 89