Clearview National June 2016 - Issue 175 | Page 52

DOORS&WINDOWS

Windows & Doors
Brighten Up Resort
»»A RECENT INSTALLATION BY
Glazerite customer and VEKA approved
installer, Daniel Wagg Doors & Windows,
is the latest in a number of eye-catching
refurbishments at Searles Leisure Resort in
Hunstanton, Norfolk, a venue that has been
offering holidays on the coast of ‘Sunny
Hunny’ for over 80 years.
Daniel Wagg was commissioned to replace
the old entrance doors that overlooked the
swimming pool area in the resort’s restaurant,

with a set of stylish rosewood arched French
doors, including panic bars and an external
handle. The new doors, which were fabricated
by Glazerite in VEKA Matrix 70FS profile,
have been designed to match a number of
other recent Glazerite manufactured window
and door installations by Daniel Wagg at the
holiday park.
A spokesperson from Searles Leisure Resort,
said: “We’re absolutely thrilled with the new
doors, they’ve made a huge difference to the
look and feel of the restaurant and swimming
pool area.”
Daniel said, “After working in the window
and door industry for over 15 years, I decided
about 12 months ago that the time was right
to set up my own installation comp any.
Partnering with Glazerite as a supplier has
proved to be invaluable.

with brochures, roll folds, POS, direct mail,
websites, explainer videos and other powerful
sales tools.
Deceuninck MD Roy Frost said: “We
launched MyBrand as an easy, quick and
cost-effective way for our fabricators, and their
installer customers to boost business. We and
they are delighted with its success.”
www.WhyDeceuninck.com

www.astrasealdownloads.com

TAILORED MARKETING
SUPPORT EXPANDED

52 » JUN 2016 » CL EARVI E W- UK . C O M

»»ASTRASEAL,THE FAST
growing fabricator, has implemented
the next stage of its installer support
strategy and opened an on-site trade
counter. Operating from Astraseal’s main
manufacturing facility in Wellingborough,
the trade counter stocks a comprehensive
range of installation essentials including
trims, sealants, silicone, screws, fixings, tools
and other ancillary products, all available at
razor sharp trade prices.
A skip facility is also on offer, enabling
installers to get rid of their old frames free
of charge, and there is a 50% discount for
customers that are also ordering windows
and doors from Astraseal.
Operations Director, Colin Stanley,
explains, “Astraseal already supplies a
very comprehensive range of PVCu
and aluminium windows, doors and
conservatories, so opening a trade counter
was the next logical step. The major
motivator behind the trade counter was
to offer more convenience for the installer.
Now, rather than having to go elsewhere,
local customers can simply buy ancillary
items when they collect their order,
while customers based further afield can
order products to go with their delivery.
We’re not making a huge margin on
these products, so it’s really more about
supporting our trade customers.”

www.glazeritewindows.co.uk

»»GLOBAL LEADER DECEUNINCK HAS
expanded its popular MyBrand tailored
marketing support with a new range of
brochures and bespoke marketing.
The latest additions include new composite
door and sliding patio door brochures,
technical guides and large A2 showroom
point of sale (POS) to promote Deceuninck’s
extensive colour-from-stock range.
The new designs have a softer, lifestyle feel,
with a clean colour palette, warm tones and
attractive family images. These new brochures
are available for Deceuninck’s Traditional 2500
and Heritage 2800 windows, and its new
#BestInClass Slider24 patio door.
MyBrand has expanded significantly since
it was launched in 2013 and now includes
tailored marketing materials with options in
colours, images, words and styles. MyBrand
helps Deceuninck fabricators and their
installer customers stand out and sell more at
the prices they want. It has helped numerous
fabricators and installers build their brands

Trade
counter now
open for
business