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NATIONWIDE distributor of roof glazing solutions for the trade and commercial markets , LB Supplies , has doubled turnover since working with specialist marketing agency for the construction industry , Purplex .
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The results were delivered through a range of expertly designed marketing services aimed at increasing brand awareness for the company , and generating high quality sales leads . This was achieved by utilising public relations to engage with LB Supplies ’ target audience and promote the company as |
the go-to specialist for roof windows , roof domes and lanterns , skylights , as well as conservatory roof accessories .
Purplex has also developed email marketing and direct mail campaigns designed to generate interest and increase sales , targeting over 23,000 potential customers . LB Supplies has also invested in a complete revamp of its website back in 2014 , integrating an e-commerce platform . To help increase traffic and sales via the website , Purplex has delivered an expert content marketing strategy that has seen the number of visitors up 470 % in 12 months , while the online sales transactions have increased by 750 % and online sales conversion rates are up by 54 %.
LB Supplies Sales Director , Adrian Cooper , said : “ Working with Purplex has helped us achieve our goals .”
www . purplexmarketing . com
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PERMADOOR IS THE original manufacturer of specialist composite doors in the UK and , as such , the company intuitively believes that it has a responsibility to continue leading the charge for innovation and new product development for such products .
The company has more than 25 years ’ experience in the affordable homes , new build and social housing markets and is the UK ’ s number one supplier to the social housing sector . Permadoor ’ s extensive experience includes working with local authorities , housing association registered providers and contractors on refurbishment and new build projects across the UK . A commitment to Building Information Modelling ( BIM ) was therefore inevitable and part of the company ’ s commitment to its public sector clients .
Permadoor ’ s commitment to BIM Level 2 has been completed and , despite extensive publicity surrounding the advent of BIM , Permadoor is one of just a handful of residential composite
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door manufacturers that has made such a commitment .
“ Permadoor is unusual in being totally committed to the social and private housing sectors and , especially in public housing , there is increasing awareness and commitment to BIM , even if the overall uptake has been somewhat slow ,” says Permadoor Marketing Manager , Alan Calverley .
www . permadoor . co . uk
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