Clearview National July 2016 - Issue 176 | Page 48

DOORS&WINDOWS

Powerful New Website Launched
»»ENDURANCE® DOORS HAS
launched a powerful new website at www.
endurancedoors.co.uk, which details
information on its solid and secure composite
doors, offers a powerful Door Designer and is
also designed to capture consumer leads for its
Preferred Installer network.
The new website is particularly well
developed for mobile devices with over half
the traffic to its website coming from phones
and tablets. With the impressive new Door
Designer now live, installers and consumers
can quickly build door designs in a screen
size that maximises the size of the door and

when used as a selling tool, this has become a
particularly well received development.
Product details feature heavily on the
website, which includes 16 different door
slab and 14 foiled frame finishes, along with
details of all the different hardware available,
including the market leading ATK 3-Star
cylinder.
Companies that are part of the Preferred
Installer network can also order online
through eCloud, the new online portal
for all Endurance® Doors customers, while
there’s also the facility to get involved in
the Masterpiece of the Month promotion.

Installation companies not part of the scheme
can also apply online.
www.endurancedoors.co.uk

VIDEO PUTS SECURITY IN THE SPOTLIGHT
»»VISTA, THE SPECIALIST COMPOSITE
door fabricator, has continued its video
marketing strategy with the launch of another
stylish, high-quality clip promoting its
signature XtremeDoor range.

Xtreme Door Security Video

This latest video focuses on XtremeDoor’s
outstanding security credentials, highlighting
the innovative Yale five-point locking system,
which has 3 dead-bolts, 2 hooks and is fitted
with a cylinder guard as standard. The video
features Mark Scudder, Sales Manager of
Vista’s valued trade client, Everite Windows,
explaining why his company chose to offer the
XtremeDoor.
Mark says: “Yale is a brand we all know and
love, and homeowners all know and trust. All
my windows have Yale locks, and now I can
offer the same on my composite door. The
anti-snap, anti-pick, anti-bump, anti-drill
barrel gives customers the ultimate in security,

and puts us ahead of our competitors. It’s yet
another area in which the XtremeDoor excels,
and is miles ahead of its main competition.”
Yale Sales and Commercial Director,
Paul Atkinson, said: “We’re delighted to be
associated with Vista. XtremeDoor is known
and respected throughout the industry for its
uncompromising commitment to security and
we’ve been hugely impressed by this highly
professional video marketing campaign.”
Watch the video at: https://www.youtube.
com/watch?v=cijuEWjssb8
www.vistapanels.co.uk

SOFTWARE SPECIALIST FLAGS UP THREE
MOST COMMON SALES MISTAKES
»»HIGH PRESSURE SALES,
‘too-good-to-be-true’ discounts
and not hitting the relevant chord
with the end consumer during the
sales pitch are three of the most
common mistakes made by sales
people in the home improvement
sector, according to a leading
software developer for the
window and door industry.
Gloucester-based Windowlink
has been helping retail companies
improve sales conversion rates in

the domestic market for over 30
years, through its leading retail
applications, Focus and Vector.
Managing Director, Mark Dudley,
said: “Our presentation, sales
and pricing software solutions
are helping hundreds of forwardthinking installers across the UK
maximise their chances of success
in the consumer market.
“Dated sales techniques,
such as offering huge discounts,
pressurising the homeowner

48 » JUL 2016 » CL EARVI E W- UK . C O M

to commit to an order, or
being unprepared for your
sales pitch – they are all
regarded as unacceptable by the
knowledgeable modern consumer
who values transparency and
professionalism above all else.
“Vector and Focus give
salespeople the tools they need
to deliver a very different kind
of sales pitch – relaxed, friendly,
and transparent. Our software
turns selling into a collaborative

Managing Director, Mark Dudley

process – customers design their
windows, doors or conservatory/
orangery with the salesperson.”
www.windowlink.com