Clearview National January 2016 - Issue 170 | Page 66

HARDWARE& SECURITY

Keeping Customer
Abreast of Regulations
As part of Carl F Groupco’s best practise
guidelines, the hardware distributor keeps
abreast of relevant industry standards – this
includes Approved Document Q, the mandatory
Security Building Regulation introduced
by the Government on October 1st.
»»Expanding on the
development, John Mitchell, Technical
Manager for Carl F Groupco said:
“As part of our service, we assist customers
with comprehensive knowledge of current
standard requirements and place a strong
focus on security features for the hardware
products that we stock. It is important to
provide accurate and realistic advice and we
emphasise that adopting one product as a
standalone security solution isn’t going to
provide complete protection or fully address
PAS 24. Hardware should be tested alongside

the full door assembly to ensure that the door
or window being supplied offers the level of
security required by the builder and Approved
Document Q.”
Carl F Groupco supplies one of the largest
selections of PAS 24 and Secured by Design
approved window and door hardware ranges
to the UK market. For doors, the hardware
company sells a full range of FUHR locks
which are Secured by Design accredited and
fully tested to PAS 24.
Other lines with strong security features
include the Ingenious Professional and Duplex

locks, the Hoppe PAS 24 door handle, CFG
TS 007 cylinders, Trojan Patriot Plus door
hinges and letterplate cowls. For windows,
PAS 24 compliant window espags include the
Kenrick Excalibur, MACO RAIL, Siegenia
Trident and Trojan Stallion 2 as well as friction
stay hinge guards which protect against
attack.

‘accurate and realistic advice’
www.carlfgroupco.co.uk

A marketing hit
»»TruFrame’s new
marketing function has worked
with more than 50 customers
in its first year on projects from
logo design through to powerful
direct marketing campaigns.
The business created the
multi-disciplined, in-house
marketing function in January
2015 to help serve customer
needs. It invested in Apple Mac
hardware and Adobe Creative
Cloud software for the team led
by marketing manager Simon
Box, and graphic designers and
marketers Chris Skeggs and
Dave Brewin.
This year they have worked
on refreshing or creating brands
to internal brand guidelines,
targeted direct mail campaigns,
email shots, disruptive
marketing, vehicle livery,
building signage, showroom

POS, advertising, videos,
social media, photography and
brochures.
Some of TruFrame’s biggest
customers have seen up to 40%
growth in some cases when using
the free design services alongside
the Double Glazing Network, also
celebrating its first anniversary
this month (January 2016).
With frame counts now
regularly exceeding 3,500 per
week, the new marketing function
has proved a valuable bolt-on
to TruFrame’s hand finished
products.
Simon Box, marketing
manager, commented: “The
entire team is ‘out of industry’
which enables us to break
the mould in terms of giving
window and door installers fresh
ideas on how to generate new
business.

66 » JAN 2016 » CL EARVI E W- UK . C O M

“Our most recent B2B ‘Complete
Package’ campaign proved a real
success in attracting new customers
and reminding existing customers
to take advantage of this in-house
service.”

For more information
call 01664 410 140,
email the marketing
team on marketing@truframe.
co.uk or follow Twitter
@TruFrame