Clearview National January 2016 - Issue 170 | Page 24

INDUSTRYNEWS

Networking into Success
»»Attendance numbers were
even better than expected at Network VEKA’s
recent Business Centre event, where more
than 50 companies came along to brush up on
all the benefits that come with membership
of the industry’s leading installer support
organisation.
Visitors to the event, held at The National
Motorcycle Museum in Solihull, included
existing members of Network VEKA, and
representatives from companies interested in
finding out more about the organisation.
The day began with a ‘mini exhibition’
featuring more than 20 stands showcasing,
followed by a number of presentations,

including - a new consumer marketing
campaign that is designed to generate leads for
members from targeted consumers.
Network VEKA MD John Ogilvie, said:
“We were delighted to see so many attendees
at the Business Centre Event and we’ve had
lots of really positive feedback. Visitors heard
presentations from Shermin Finance, HAS
Resolution services, The Vocational College
and our marketing team, who showcased
Network VEKA’s upcoming consumer
campaign.
“This was a great opportunity to make sure
that member companies are squeezing every last
drop out of their membership.” John added.

www.networkveka.co.uk

A Real Eye-Opener
»»Brisant Secure’s high
security cylinder door lock Ultion will be
as standard on all Solidor doors sold from
January.
Ultion was previously available as an
upgrade cylinder but Solidor CEO Gareth
Mobley explains: “Solidor’s hardwood
laminated timber core is almost certainly the
most secure composite door on the market, so
it doesn’t make sense to sell it with a cylinder
that is less secure.
“Ultion has released a series of new videos
that shows how quickly most cylinder locks
fail, and they’re eye-opening. That’s why we’re
selling Ultion as standard.”

Ultion has achieved Sold Secure Diamond
having passed a series of ‘real life’ tests carried
out by trained locksmiths. Ultion also has
TS007 3*.
Brisant Secure CEO Steve Stewart says:
“Our videos were watched 779 times during
their first day online. They show how insecure
most homes fitted with most cylinder locks
really are. Based on the three locks that are
‘real life’ tested in the videos, most doors can
be categorised as nine second doors, 18 second
doors or 45 second doors depending on the
security they provide.”
www.solidor.co.uk

THE PROMISE OF LEADS
»»The holy grail of
marketing support is often
judged on the ability to provide
free leads to your customers, this
is a claim frequently made in
the industry but rarely delivered.
Glazerite Windows Limited, on
the other hand, has a growing
list of satisfied customers who
benefit from a steady flow of
leads.
VEKA Approved Installer
Perfit Choice, can confidently
attribute a significant proportion
of its business income to its

membership of the VEKA
Approved Installer Scheme and
as a Glazerite customer.
The Manchester-based installer
recently received a sales lead from
the scheme, and sold a house full
of FS70 windows off the back
of it.
“If that wasn’t enough, I
then sold the homeowner new
fascias and soffits as well,” Perfit
Choice’s Barry Cheadle said.
Glazerite has a reputation for
excellence and in conjunction
with Network VEKA and the

24 » JAN 2016 » CL EARVI E W- UK . C O M

Approved Installer Scheme
attracts valuable enquiries from
homeowners.
“There are somewhere in the
region of 35,000 companies who
are installing windows in the UK
today,” Glazerite Director Jason

Thompson said. “The Approved
Installer initiative, which is free
to join, reassures the homeowner
that they are dealing with a
professional company.”
www.glazeritewindows.co.uk