Clearview National January 2015 - Issue 158 | Page 6

INDUSTRYNEWS Lead generation company saw fantastic growth in 2014 »»Online lead generator and installer support company Leads2trade has reported unprecedented growth across the business throughout 2014, with a recordbreaking trading period in the first four months of the year. Leads2trade generate double-qualified home improvement leads via an 800-strong network of websites where homeowners register to find tradesmen to carry out a variety of work from solar and boiler to double glazing. These leads are then passed onto members of Leads2trade’s popular Trusted Local Supplier network. Directors at the company revealed that between January and April 2014 Leads2trade achieved a higher number of sales than it did throughout the whole of 2013, and have generated more leads in 2014 than in 2013. Leads2trade’s managing director, Andy Royle, comments: “Returning confidence to the UK economy and the double glazing sector has continued, and although the renewable sector has plateaued it remains steady and strong. Also the boiling and heating sector has been a major growth market, and we’re averaging around 1000 leads per week in this sector.” Andy Royal and his Call Centre staff Leads2trade have recently invested in a new call centre and staff to cater for the continued growth. For more information visit www.leads2trade.co.uk lead gen service tips 100 »»Recently launched, the revolutionary consumer lead generation service GoSend.it has hit over 100 users, with many of them already getting regular enquiries as a result of sending out high-quality drop cards directly to homeowners. Created by industry specialists Purplex Marketing, the service is attracting installers of all sizes, from businesses that are well accustomed to regular direct mail campaigns, to others who are simply looking for effective ways to generate new, high-quality leads and brand awareness. One company looking for a better way of managing their lead generation strategies is Finesse Windows; Customer Service Director, Ellie Franklin said: “Our drop cards are exactly what we needed in order to generate more consumer leads. They are especially effective around installations, because potential customers can see first-hand the quality of our work.” Ellie added: “We never doubted that it’s going to generate consumer leads, as we have done direct mail campaigns before, but GoSend.it simplifies this process down to its core.” The service can be accessed at www.gosend. it, where installers will find professionally designed drop cards with prices starting at just £1/card, including postage. Latest acquisition by Leading Profile Manufacturer »»Synseal has acquired the trade and operating assets of the Litchfield Group’s UK window and trade extrusion and door businesses; LB Plastics Ltd and Manse Masterdor Ltd. LB Plastics predominantly supplies lead-free extruded PVCu products to approved fabricators and installers, along with custom-designed extrusions to other building component suppliers. In addition to Sheerframe PVCu windows, doors and curtain walling, the Litchfield Group’s UK window & trade extrusion and door product portfolio includes a broad range of solutions such as Hometrim cellular cladding, roofline and trims, Sheerline fencing and decking products, Thermlock thermally-enhanced window and door reinforcements and an extensive range of Masterdor 6 » JA N 2015 » CL EARVI E W- U K . C O M residential door sets and Suredor GRP composite doors. David Leng, Synseal’s Chief Executive, comments: “LB Plastics boasts a proud tradition having served the UK fenestration industry for more than 35 years offering established and proven products that have stood the test of time. This acquisition is a good fit to expand the scope of our business, as LB Plastics primarily supplies commercial market sectors with a full range of specification products which complement our market-leading Synseal solutions for residential and home improvement market applications.” For more information visit www.synseal.com