Clearview National January 2015 - Issue 158 | Page 35

doors&windows

Marketing
agency secures
prestigious
CMA win
MRA Marketing has won a coveted
Construction Marketing Award,
for Best Digital Campaign together
with Door-Stop International.
»»Director Lucia Di
Stazio says the agency’s success
is thanks to strategic thinking
and creative insight. “Our
fact-based marketing solutions
based on quality research and
expert analysis not only win
awards like this, they also
deliver real results for our
customers.”
MRA worked with
composite door manufacturer
Door-Stop on an integrated
campaign that delivered an
impressive 23% increase
in traffic to the Door-Stop
website, www.door-stop.co.uk.
Since Door-Stop was sold
to Masonite earlier this year,
MRA has helped it maintain
its profitable and market
leading position in what is a
fiercely competitive sector.
Martin Dickie, Door-Stop’s
Business Unit Manager,
commented: “we have been
improving the customer
experience online. Our sales

‘improving
the customer
experience online’
tools make it much easier for
them to generate valuable
new leads. Brochure Builder
allows customers to design
and order their own totally
bespoke brochures. And our
Sales Manager helps them
quote, sell and take payments
online.”
To find out how 5I