Clearview National February 2016 - Issue 171 | Page 19

INDUSTRYNEWS

FIT for Blind
Ambitions
»»Leading supplier of
building products for the home,
ODL Europe, will be joining
the list of exhibitors at the FIT
Show, where visitors to stand
AT2 will be able to see how they
can benefit from its extensive
range of solutions to help them
sell.
Alongside its huge collection
of glazing cassette options –
including the popular TriSys
range, and glass options, will
be the recently launched Built
in Blind, which the company
believes will be a hit with
fabricators and installers, as
Managing Director Mark Towers
explains: “We’re delighted with
the response to the Built in Blind
we have received already from

fabricators and installers looking
to add value to high selling items
such as bi-folding, French and
patio doors. They are already
recognising the benefit of a blind
which can be custom sized for
any installation requirement, but
more importantly our ability to
supply the product within 10
days.”
Manufactured in the UK
by a company with 10+ years
of experience in innovation,
quality and added value, the
Built in Blind is a cordless
integral blind system, which can
be fitted at point of fabricat ion
or installation. The glass units
containing the blind meet EN
1279 Parts 2/3/6 standards
and are available gas filled and

with low-E glass for maximum
thermal efficiency. What’s more,
the blind is compatible with all
profile systems, so fabricators and
installers of PVCu, aluminium or
timber can benefit.
Mark continues: “Point of
sale material and training can be

provided to those who require it,
and we invite anyone who would
like to see for themselves the
benefits on offer to visit us on
Stand AT2 at the FIT Show.”
Call 0151 933 0299 or visit
www.odleurope.com

DICKIES EXPANDS ITS WORKWEAR CENTRES
»»International workwear
brand Dickies now has an extra 50 premium
workwear centres in the UK. The centres,
launched in 2015, join the network
of 200 operating under the
previous livery, which is being
updated.
Tippers store recently
became one of those
selected to be a Dickies
Authorised Workwear
Dealer, creating a
bespoke workwear centre
for customers.
Based in the Midlands,
Tippers has been in business as
a builders’ merchants since 1916.
It covers all areas of the construction
process from small DIY projects to major
housing developments.
Tippers’ flagship branch is in Lichfield
and this is the first of its stores to have the
workwear centre with plans to replicate it in
other branches in Tamworth, Wolverhampton,
Kidderminster, Uttoxeter and Birmingham.

Paul Elliott, regional sales manager at
Dickies added: “In looking to support Tippers
grow sales further with Dickies we worked
closely with Unishop to create a fresh new
‘shop within a shop’ workwear display area
and a range to match that could cater for
the whole customer base. By creating these
workwear centres for Dickies products it helps
them stand out and it has already proven that
sales increase. We managed to turn around the
concept in just a couple of days.”
Tippers manager Graham Brookes said:
“We have been working with Dickies for 23
years. We stock a wide range of workwear to
cater for our customers, with safety boots,
high vis, jackets and trousers – which are the
most popular.
“We identified an opportunity to increase
our workwear offering. Our expectation was
that we would be taken seriously as a supplier
of workwear to the industry and that would
elevate our profile in terms of an enhanced
safety and workwear offering.”
www.dickiesworkwear.com

C L E A RV I E W-U K . C O M » FE B 2016 » 19