Clearview National February 2015 - Issue 159 | Page 68
conservatories
Orangery or
economy?
Hybrids can
deliver both
»»Judging by the ever-growing
consumer interest in orangeries, anyone could
be forgiven for thinking the conventional
conservatory has had its day but of course that
is far from the case. One underlying reason,
according to many installers, is that some
homeowners want an orangery but are put off
by the price – not to mention the upheaval of
the additional foundation work - so settle for a
conservatory as second best.
But how are installers to recover this gap
between demand and accessibility? The answer,
as many are finding, is the hybrid orangery, a
simplified structure giving much of the look of
an orangery but at a much reduced cost – and
far less hassle to install.
Synseal has not only been at the forefront of
the development of the hybrid orangery but
now leads the field with a range of innovative
products that have bridged the gap in a way
that has brought the orangery concept within
reach of far more homeowners.
At the core of Synseal’s hybrid offering
is the best-selling Global Summer orangery
design, which is an addition to the marketleading Global conservatory roof system with
eye-catching external fascia claddings and
internal pelmets to create the internal orangery
soffit. Alternatively, the Capella design adapts
68 » F EB 2015 » CL EARVI E W- UK . C O M
‘offering an alternative
that is not only more
affordable but also
can be installed with
much less upheaval’
the proven K2 conservatory roof with a
range of modular design options including a
choice of external fascia and gutter solutions
and easy-fitting shelf-style or fully-plastered
internal soffits, all of which can be fitted with
downlights to add to the orangery effect.
Mark Schlotel, Synseal’s Head of Marketing,
says this hybrid style has widened the potential
of the orangery market, especially at the
price-sensitive middle and lower end, giving
many Synseal installer partners a way into
this valuable market: “When you look at
how many homeowners want an orangery
against how many people end up choosing
one, there is an obvious gap and we have
identified a large part of that gap to be simple
economics. By offering hybrid designs such as
Global Summer and K2 Capella, the installer
immediately closes that gap by offering an
alternative that is not only more affordable
but also can be installed with much less
upheaval.”
Of course, many homeowners still choose
to invest in a true orangery and here Synseal
also scores with a range of designs including
the Venetian system, which brings orangery
installation within the reach of many more
installers thanks to its speed and simplicity.
The Venetian is based on aluminium
beams that can be optionally supported by
structural aluminium posts bolted directly
to foundations and so allow any design to
be used beneath, including wide span bifolding doors or fully-framed walls, without
the need for additional support. Venetian
also incorporates fully-insulated ‘warm roof ’
construction to ensure Building Regulations
compliance.