Clearview National February 2015 - Issue 159 | Page 37
windows
Educate your
Customers
on Superior
Performance
»»Sidey has over 80
years experience serving the
trade sector and according to
Sidey’s Business Development
Manager, Simon Dunn, the
window and door manufacturer
has continually pushed
boundaries for fenestration
solutions with the purpose of
providing its customers with a
competitive edge in what is an
extremely competitive market.
Simon explains, “Sidey has
gained a vast knowledge and
experience over its 80 year
trade history and we intricately
understand the needs and
expectations of our customers.
As a business we pride ourselves
on the fact we can back up
our sales claims with evidence,
unlike other businesses in the
sector that are seemingly full of
empty promises.”
An example of this
commitment is demonstrated
through recent test results
on the energy efficiency of
Sidey’s 44.5mm Solartherm®
composite door. It was tested
in comparison to a well-known
48mm solid timber core
composite door and a 44mm
timber panelled door. The
results were astonishing. The
Sidey Solartherm® Composite
Door proved to be 19%
more thermally efficient than
the 48mm solid timber core
composite door and 17%
more thermally efficient than
the 44mm traditional timber
panelled door.
The doors were tested at the
University of Salford, which
is renowned for its work in
energy research and innovation.
The test was conducted in the
University’s Energy House.
This is a typical Salford
1919 terraced house that has
been reconstructed in a fully
environmentally controllable
chamber, in which climatic
conditions can be maintained,
varied, repeated and patterns
monitored.
The photos show the thermal
efficiency of each of the doors.
The darker the blue, the less
heat is being lost. Reds and
greens, the predominant colours
on the timber door, indicate
high heat loss. The scores of
each door are also shown;
the lower the score the more
thermally efficient it is. The
Sidey Solartherm® Composite
Door scored 6.8, the 48mm
solid timber core composite
door scored 8.4 and the 44mm
timber panelled door scored
8.2.
Simon concludes, “Now
our customers have the official
proof that our high density
polyurethane foam core
composite doors are better than
the alternatives, something that
we know will help them to close
more sales.”
For more information
contact trade@sidey.
co.uk or visit www.bit.ly/
SolarthermDoorDesigner
C L E A RV I E W-U K . C O M » FE B 2015 » 37