Clearview National February 2015 - Issue 159 | Page 37

windows Educate your Customers on Superior Performance »»Sidey has over 80 years experience serving the trade sector and according to Sidey’s Business Development Manager, Simon Dunn, the window and door manufacturer has continually pushed boundaries for fenestration solutions with the purpose of providing its customers with a competitive edge in what is an extremely competitive market. Simon explains, “Sidey has gained a vast knowledge and experience over its 80 year trade history and we intricately understand the needs and expectations of our customers. As a business we pride ourselves on the fact we can back up our sales claims with evidence, unlike other businesses in the sector that are seemingly full of empty promises.” An example of this commitment is demonstrated through recent test results on the energy efficiency of Sidey’s 44.5mm Solartherm® composite door. It was tested in comparison to a well-known 48mm solid timber core composite door and a 44mm timber panelled door. The results were astonishing. The Sidey Solartherm® Composite Door proved to be 19% more thermally efficient than the 48mm solid timber core composite door and 17% more thermally efficient than the 44mm traditional timber panelled door. The doors were tested at the University of Salford, which is renowned for its work in energy research and innovation. The test was conducted in the University’s Energy House. This is a typical Salford 1919 terraced house that has been reconstructed in a fully environmentally controllable chamber, in which climatic conditions can be maintained, varied, repeated and patterns monitored. The photos show the thermal efficiency of each of the doors. The darker the blue, the less heat is being lost. Reds and greens, the predominant colours on the timber door, indicate high heat loss. The scores of each door are also shown; the lower the score the more thermally efficient it is. The Sidey Solartherm® Composite Door scored 6.8, the 48mm solid timber core composite door scored 8.4 and the 44mm timber panelled door scored 8.2. Simon concludes, “Now our customers have the official proof that our high density polyurethane foam core composite doors are better than the alternatives, something that we know will help them to close more sales.” For more information contact trade@sidey. co.uk or visit www.bit.ly/ SolarthermDoorDesigner C L E A RV I E W-U K . C O M » FE B 2015 » 37