Clearview National December 2016 - Issue 181 | Page 84

INSTALLERSUPPORT

How to
improve
your
business
visibility
»»ARE YOU AN SME OR START-UP
looking to grow your business rapidly, but
limited by marketing budget? There’s no
need to compromise on your unquenchable
ambition as there are lots of great, cheap and
effective marketing tactics that you can employ
to suit any level of budget. Below you’ll find a
list of proven business generating techniques
from www.PrintUK.com that could help to
elevate your business sales and greatly improve
your business visibility…
NEWSLETTER/E-MAIL
Email is a low-cost, high-return way
to enhance customer relationships and
increase sales. The conversion rate of emails
is historically low in comparison to other
marketing mediums but it has a fantastic
ability to increase brand awareness and
improve upon your network. Email campaigns
can be conducted for a fraction of the cost of
other advertising and can be rolled out quickly
by buying local data from other companies.

‘There’s no need to
compromise on your
unquenchable ambition’
The key is to send an email out twice
a month, but only to your internal list of
registered members who have signed up to
receive your email/newsletter. For prospective
target customers keep it to only once per
month.
Print your articles and create a printed
newsletter that can be direct mailed to
prospective clients to hit them at two different
touch points, online and offline. Remember
to write high quality content that is relevant
and entertaining in order to see response rates
climb.

84 » DEC 2016 » CL EARVI E W- UK . C O M

PUBLIC RELATIONS (PR)
In order to reap in the best results, tailor your
articles to specific topics that are relevant and
timely within your industry. Remember that
PR not only promotes your business through
the different distribution channels that pick it
up, but when coupled with a hyperlink to your
website it will help push up your ever important
local and national google search rankings.
FLYER AND LEAFLET PRINTING
High quality leaflet printing and distribution
in your local and regional area can considerably
increase your business sales and growth.
Print media marketing holds the attention
of prospective clients for a lot longer in
comparison to its online alternatives, which
allows you to go into more detail about your
business and its products and services on your
print media. Consider this in your leaflet
design but keep the graphic design clean and
professional.
NETWORKING EVENTS
One of the most important activities you
can do to boost your business sales is to attend
networking events. Networking events are a
great way to meet potential customers, gain
useful knowledge and insight into your industry
and to boost your visibility. It is not enough just
to turn up though: you need to go prepared;
otherwise you may find that you could lose out
on important contacts and potential customers.
Handing out business cards, printed leaflets or
company brochures, will greatly improve your
visibility and make full use of each and every
networking event you attend.

‘there are lots of great,
cheap and effective
marketing tactics that
you can employ to suit
any level of budget’
ADVOCACY
Word of mouth advocacy is often the most
desirable form of marketing. This builds trust
of your brand and when a recommendation
comes from a personal or business contact
then it is favoured in comparison to normal
reviews. So how to build advocacy? In order
to get people talking about your business and
build visibility they are a few low cost routes
available i.e. run a contest, stage a local event,
or contact influencers who have networks
within your target market and send them
samples of your product so they can share the
brand with their contacts and naturally build
advocacy. Create an exclusive club part of
your business that gives its members benefits
and slowly but surely advocacy will form and
snowball, but remember that advocacy is a
long term goal which won’t necessarily reap
instant results.
SOCIAL MEDIA
Couple these low cost marketing tactics
with social media marketing, which is free
on the major platforms such as facebook and
twitter, and your business will be off to a flying
start, generating an increase of sales with your
newly gained visibility whilst keeping within
your marketing budget.
Source: www.PrintUK.com