Clearview National December 2016 - Issue 181 | Page 77

CONSERVATORIES Demand for replacement conservatory roofs strong as consumer confidence holds up »»LEADS2TRADE, THE UK’S NUMBER one home improvement lead generation business, has reported a recent increase in replacement conservatory roof enquiries from consumers. Leads2trade launched this service last year in response to the booming replacement roof market and it proved to be an instant hit with both consumers and its trade customers. This year, Leads2trade has generated 4,000 replacement roof leads, with the bulk of consumer enquiries coming in through the months of May and September – when demand for conservatories is historically higher. The figure is up 30% on the same trading period last year and has contributed to strong lead generation volumes for the firm in 2016. Many enquiries received were to replace old polycarbonate roofs for a solid tile roof. Leads2trade Director Andy Royle, attributes the growth to consumer desire to invest in Andy Royle, Leads2trade Director their homes. He comments: “Homeowners want to invest in their homes and one of the main areas of improvement is conservatories. The replacement roof market is doing particularly well as consumers look to upgrade their old polycarbonate and glass roofs to solid tile. “Homeowners want a seamless transition between home and conservatory and solid tile roofs lend the look of an extension rather than an add-on. They also offer additional benefits over polycarbonate and glass such as superior Start the week with Clearzine. • Every Monday. • Delivered to 14,000 industry emails. • Your weekly news portal. • Mobile-optimised. Your customers, your news... thermal performance and the ability to colour match tiles to a house’s roof tiles.” Leads2trade’s growth has been reflected by Sentinel Solid Roofs, a specialist solid tile roof manufacturer and valued customer. Sentinel is a long-standing Leads2trade customer. Its Managing Director Bob Lilley comments: “Whilst they will never be made obsolete, over the last 15 years more than 70% of the glass roof market has gone. Homeowners want lifestyle rooms such as orangeries and extensions with lantern roofs and most glass roofs don’t offer adequate performance, leaving a room too hot in the summer and too cold in the winter. This has led to the growth of the solid roof market, and as part of this we have seen demand for our solid tile roofs increasing.” “As well as the obvious benefit of increased business for our members, the rise in enquiries for replacement conservatory roofs shows that consumer spending is strong and confidence is still high in the economy,” concludes Andy. Don’t get caught in the rain... • Easy to t, lightweight, strong and durable • Suitable for domestic and commercial use • Use as a door canopy, passageway cover, bike shelter or smoking shelter • Black or grey polycarbonate arms with clear or bronze glazing £each (excl. VAT) PROJECTION (mm) WIDTH (mm) 650 1000 1270 1500 1000 130 153 186 255 1200 135 155 189 259 1500 140 155 195 263 2000 160 210 238 268 3000 204 255 294 320 3500 225 294 332 370 4000 255 320 345 409 • Widths up to 30m are available • FREE DELIVERY to UK mainland Tel: [phone] 01925 826314 [email protected] www.birchwoodtrading.co.uk C L E A RV I E W-U K . C O M » D E C 2016 » 77