Clearview National December 2015 - Issue 169 | Page 26

INDUSTRYNEWS

Taking Marketing Support to the Next Level
»»Swish Windows &
Doors, one of the most widely
recognised consumer-facing
brands on the market, has
launched a comprehensive
suite of marketing materials
that reinforces its number one
position.
Designed to help retail
companies sell in today’s
increasingly competitive
environment, the marketing
package has been in development
for several months, and forms
part of a wider strategy by Swish

to offer its customers the best
industry support available today.
“We have long been recognised
for the high level of support we
offer our customers, but this
is substantially more than we
have ever offered before,” Gerald
Allen, Swish Windows & Doors’
Marketing Manager, explained.
“The retail market is where
Swish’s strength is unrivalled,
and while we have also published
professional new trade literature,
retail is where we have focused to
generate and maintain demand.”

Swish’s retail customers can
now access:
• 28-page retail brochure
• An expert’s guide to buying
window and doors
• Maintenance guide
• ‘Recommend a Friend’
cheque books and vouchers
• Showroom posters,
certificates and roller
banners
• Retail advertising templates
• Drop cards
• Window sample bags
• Stickers and vinyl’s

These invaluable marketing
materials will soon be joined by
two other initiatives.
The first is a new marketing
portal where customers can
order stock materials and create
dedicated brochures and mailers,
which will include their logo,
their contact details, their text,
and their pictures.

‘generate leads’
The second is a new website,
which promises to be different and
more relevant than what is currently
available from other systems
companie