Clearview National December 2014 - Issue 157 | Page 80

INSTALLERSUPPORT

RecordYear
for Roofline
Guarantees
Freefoam has announced an
increase in the number of
installations registered for its 50
year Lifetime Guarantee. Figures
are up by 13% overall year on
year, with some areas of the UK
seeing an increase of 45%.
»»Freefoam achieved another
record in 2012, with the introduction of the
first ever 50 years Lifetime Guarantee on white
PVC-U and PVC-UE roofline, rainwater and
cladding products, helping Freefoam stockists
and registered installers gain a significant
competitive advantage.
Jason Large, Simply Roofline in
Peterborough, said: “We’ve been registered
installers of Freefoam products since 2007.

We use the benefits of the Lifetime Guarantee
extensively in our sales pitch; it makes a great
selling tool and breaks down the barriers to
lead conversions.”

‘it makes a great selling tool’
The Freefoam Lifetime Guarantee can
be offered by any Freefoam registered

installer on all white products including
Reveal Liner, full replacement fascia, soffit,
rainwater systems and cladding. Installation
work is registered online and certificates
are sent directly to the consumer from the
manufacturer.
For more information visit
www.freefoam.com - to become a registered
installer go to www.myfreefoam.com

Installer report reveals optimism across
the board but concerns over legislation
»»Installers are
overwhelmingly positive about 2015 but have
failed to see the benefit of recent legislation
changes.
These are the headline findings from the
annual Consumer Protection Association
installer barometer.
The CPA commissioned Insight Data
to carry out the extensive report, which
asked more than 12,000 installers a series of
questions related to business performance and
expectations for the years ahead.
The barometer compares business
performance between 2013 and 2014 and also
asks installers whether they think sales and
profits will increase or decrease in 2015.
When polled about how business
performance in 2014 is comparing with
2013, 59.38% said that profit margins had
increased, compared to 6.25% who said they
had decreased.
The amount of work available also appears
to be increasing, with 51.56% saying that

80 » DEC 2014 » CL EARVI E W- UK . C O M

the number of leads they had received had
increased in 2014, compared to 2013; against
4.69% who said they had decreased.
Looking forward sentiment is very positive,
with 71.88% saying they expect sales to
increase in 2015; with 28.13% saying they
will stay about the same and a revealing 0.00%
saying they would reduce.
Despite the majority of respondents
expecting sales to increase, 62.50% don’t

expect the number of staff they employ to
increase, suggesting a desire to keep overheads
tight and focus on profits.
Those polled were also positive about the
industry and UK economy in general, with
53.13% saying that they expect further growth
across the industry and 54.69% saying they
expected the state of the UK economy to
improve going forward.
The much maligned construction industry
was also a source of optimism, with 51.56%
saying they expected the number of major
construction projects to increase.
But despite the positivity about the future
of the industry and the UK economy, a high
number of installers – 60.94% - believe that
recent legislation changes, such as making
IBGs mandatory, were not necessary.
The report is carried out every year by the
Consumer Protection Association and is the
only barometer focused entirely on installers.
The CPA is the UK’s leading provider of
Insurance Backed Guarantees (IBGs).

Wishing you a merry
Christmas and a
prosperous New Year