Clearview National December 2014 - Issue 157 | Page 55

AL UMINIUM Warm Aluminium »»Mark Schlotel, Head of Marketing at Synseal, looks at the latest targets for cutting carbon emissions and explains what Synseal is doing to help make aluminium ‘warmer’ with a brand new innovation... “UK demand for bi-fold doors is rising steadily, with Palmer Market Research forecasting that 35,500 installed units in 2012 will double by 2017 and aluminium’s volume share of this growing market will strengthen to 35%. This is excellent news for fabricators and installers alike, but with amplified pressure to reduce carbon emissions and homeowners’ ever increasing awareness of energy efficient windows and doors, the aluminium industry is left with the challenge of coming up with more thermally efficient solutions. A challenge we feel we have met with our new “warm aluminium” folding sliding door product, which features an innovative 3rd generation thermal break. “EU leaders reached a landmark deal to cut greenhouse gas emissions by 40% by 2030 compared with 1990 levels at the recent Climate and Energy Policy Framework review. Environmentalists welcome the deal but argue it doesn’t go far enough, while member countries that are still heavily reliant on coal, fear it could have a significant impact on their business growth. Promises have been made to financially support the poorer countries to help them achieve the goal. The Deal also agreed to boost the use of renewable energy to 27% in the total energy mix and increase energy efficiency to at least 27%. “When it comes to energy efficiency, UK homes have already seen a great improvement. The EST reports that the number of F and G rated homes (the homes which are extremely energy inefficient) has fallen from 29 per cent in 1996 to just six per cent in 2012, with the average energy performance across the entire housing stock now achieving a D. ‘When it comes to energy efficiency, UK homes have already seen a great improvement’ Old News or an Opportunity “Energy efficiency may feel like old news in the window and door industry because we have been talking about it for a long time, but these home energy efficiency statistics and the renewed legislative targets show that there are still opportunities to be had. “While our industry has spent a lot of time and money on making PVC-U windows, composite Wishing you a merry Christmas and a prosperous New Year doors and sealed units more energy efficient, we seem to have missed one of the biggest growth sectors, that has the hardest time achieving lower u-values – aluminium. Synseal identified the need for the popular aluminium bi-fold door to be more energy efficient so we tasked our highly skilled technical research and development minds to start with a blank sheet of paper and come up with a brand new “warm aluminium” option. Next generation thermal break “To date, aluminium-framed fenestration products have used Polyurethane resin or Polyamide separators as thermal breaks, but we have introduced a 3rd generation barrier system. Using a radically different thermal break design that has never been used in aluminium before, WarmCore’s innovative “warm aluminium” frame construction is key to offering unrivalled thermal performance with U-values as low