DOORS & WINDOWS
NEW SLIM MEETING RAIL
»»
IT WAS ALREADY respected industry-wide as the most authentic PVCu verticalsliding flush sash window ever conceived – but now sash window expert , Roseview Windows , has taken its acclaimed Ultimate Rose one step further , launching an upgraded model that ’ s even more faithful to the classic timber originals that inspired its design .
Released in 2013 as part of Roseview ’ s much-celebrated Rose Collection , the original Ultimate Rose broke new ground with its forensic attention to detail , replicating iconic timber features like putty lines , full mechanical joints and run-through sash horns . Pushing the boundaries of what many had thought possible with PVCu , the Ultimate Rose went on to win a coveted G-Award in 2013 . It ’ s since been cleared for use in dozens of conservation areas .
Roseview Marketing Manager , Mike Bygrave , says : “ We ’ ve always seen product development as a continuous process of constant , gradual evolution .
“ We ’ ve developed our own meeting rail profile – getting rid of the tell-tale interlock line that
‘ We ’ ve always seen product development as a continuous process of constant , gradual evolution ’
immediately shows anyone in the know that a product isn ’ t timber . At the same time , we ’ ve cut the meeting rail depth by 9.5mm . It was incredibly slim as it was , but now , at just 35mm , it ’ s the slimmest on the market .”
www . roseview . co . uk
BI-FOLD SPECIALIST BREAKING RECORDS
»»
THE MD OF A specialist bi-fold fabricator says that continued investment has put it on track to reach its ambitious manufacturing goals and keep on breaking records .
Terry Richardson established TWR Bifolds two years ago after spotting an opportunity in the premium residential and commercial door market .
His aim was to help installers take advantage of this lucrative emerging market through supplying quality aluminium bi-fold doors and offering a world class service .
Terry ’ s business formula proved popular with installers and TWR Bifolds quickly grew from a standing start
to manufacturing 35 bi-fold aluminium doors per week .
Terry anticipates this figure to increase with the opening of TWR ’ s second factory , which is a result of significant growth across the business .
The new 25,000 sq ft factory in Peterlee , County Durham , is where TWR will exclusively manufacture bi-fold doors and it is set to be one of the biggest dedicated bi-fold door manufacturing plants in the UK .
TWR has invested hundreds of thousands of pounds in new machinery for the production of aluminium bi-folds , which has been ordered and delivered ahead of the opening of the new site this summer .
Sensational six months marked with three new brochures
»»
FOLLOWING ON FROM ONE OF THE busiest and most successful six months in its history , seeing it make a landmark FIT Show debut and launch the latest iteration of its best-in-class PVCu sash window , the Ultimate Rose , respected fabricator Roseview has released a suite of brochures designed to help it and its customers promote its signature Rose Collection .
In a departure from its previous approach to marketing literature , the company has released not just one but three different brochures , each tailored to the needs of a different audience .
Written in accessible , jargon-free language and packed with stunning images of its Rose Collection sash windows , the new retail brochure has been targeted at homeowners . It provides Roseview ’ s installer clients with a valuable tool for increasing conversions and boosting sales .
The conservation brochure caters to architects , specifiers and conservation officers , an increasingly important target demographic for Roseview as its incomparably authentic Rose Collection windows are cleared for use in a growing number of conservation areas .
Finally , the commercial brochure details how Rose Collection products can be tailored to the requirements of even the most stringent commercial briefs , including Secured by Design and Lifetime Homes accreditations .
www . roseview . co . uk
34 » AUG 2016 » CLEARVIEW-UK . COM