INDUSTRYNEWS
“ SOCIAL HOUSING A PRIME TARGET FOR BUILDING PRODUCT SUPPLIERS ”
Appointed by prestigious architectural glazing specialist
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ARCHITECTURAL GLAZING specialist , DWL Windows , Doors and Conservatories , has entered a strategic partnership with full-service marketing agency for the construction industry , Purplex , to scale up operations in the selfbuild and commercial sectors .
DWL specialises in high-end projects , designing , manufacturing and installing modern glazing solutions for residential and commercial properties . It supplies a wide range of products , including minimally-framed glazing such as structural glass assemblies and slim-profile contemporary windows and doors .
“ The bespoke growth strategy proposed by Purplex ticked every single box on our wish list ,” said DWL Managing Director , Dan Smith . “ We weren ’ t just looking for a marketing agency , but an experienced partner who ‘ gets ’ our business and target markets . Purplex showed us a comprehensive plan of action , and how its in-house capabilities can turn it into reality . Rather than services , we talked about results , and that ’ s what did it for us ,” added Dan .
Valentina Warren , Purplex Account Manager , commented : “ We ’ ve employed both B2B and B2C specialist Public Relations , as well as strategic digital marketing and highly-targeted direct mail to engage with the discerning self-builder , and the architect & specifier . We are delighted to work with DWL on increasing their dominion at the top-end of the market .”
www . purplexmarketing . com www . dwlwindows . co . uk
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INSIGHT DATA , THE DATA EXPERTS for the construction industry , has revealed an increase in social housing activity , with building firms now actively chasing social housing project work .
Jade Greenhow , Operations Manager said , “ The number of building contractors winning work within the social housing market has risen by 20.5 % in the last 12 months alone , with 582 construction firms now working within the social housing sector .”
The trend looks set to continue as contractors and building product suppliers are keen to capitalise on this sector after several years of stagnation .
LEAD GENERATION SUCCESS
Tradesmith , the leading Sussex based trade fabricator , has seen sales rocket after teaming up with Insight Data for lead generation .
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TRADESMITH PARTNERED WITH Insight Data nine months ago to deliver a potent direct marketing campaign that combined direct mail , email marketing and telesales .
Mark Hutchinson , Managing Director of Tradesmith , commented :“ Insight are the experts at lead generation and we haven ’ t been disappointed . The campaigns have been highly successful , with crisp design and copy , and the response rates have been superb .”
The Veka / Halo fabricator appointed Insight to enhance the company ’ s existing marketing activities . “ We have managed to bring in numerous new customers through the campaigns with plenty of leads still to follow up . Insight
“ According to the Department of Environment , local authority acquisition and construction grew from 285 in 2014 to 1030 in 2015 . Speaking in January 2016 , a spokesperson explained how 13,000 keys were being handed out for social housing , with output and demand increasing .”
This creates significant demand for building and maintenance products . Using Insight Data ’ s ‘ Construction File ’ database of the UK ’ s 1,100 major construction firms means manufacturers and distributors can now target the main contractors , house-builders and developers directly .
Jade added , “ The Construction File contains detailed information on the type of work they undertook , financial data , and those crucial key decision makers , complete with over 3,000 verified email addresses .”
Call 01934 808 293 or email us at hello @ insightdata . co . uk
have been a joy to work with and we plan to continue our partnership in the future , with more campaigns planned to go ahead ” added Mark .
Insight Data Marketing Manager , Troy Hannam , commented : “ Direct marketing is still the King of lead generation and customer acquisition ; nothing beats it for sheer results . Combining our data with expert direct marketing skills we are achieving a 99.6 % deliverability rate for direct mail and 98 % for email marketing , which simply cannot be achieved using other marketing methods .”
Call 01934 808293 or email hello @ insightdata . co . uk
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